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Sr Manager, Portfolio Strategy , XCM

Amazon· Marketing
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Santa Monica, CA, Seattle, WA$118.2k - $160kFull-timePosted yesterday

About the role

Portfolio Strategy & Planning role supporting North America fixed marketing investment across Amazon and Prime brands. Responsible for turning research and performance data into investment recommendations for senior leadership; builds planning frameworks and scoping for where to invest, cut, or scale marketing efforts.

Responsibilities

  • Support the annual Operating Plan (OP1/OP2) development for North America's fixed marketing portfolio, coordinating inputs from media, campaign teams, customer insights, finance, and measurement into a single integrated investment recommendation.
  • Reconcile top-down financial guardrails with bottom-up media cost realities. Co-lead in defining the trade-offs and present them with a clear recommendation, not a menu of options.
  • Own the Quarterly Business Review (QBR) process: inspect input and output metrics, surface risks early, and recommend course corrections with quantified impact.
  • Manage spend tracking across budget owners (media, production, measurement) and coordinate quarterly guidance updates with Finance.
  • Co-Lead bi-annual portfolio laydown reviews to ensure execution stays aligned to strategy. Flag drift and propose fixes.
  • Synthesize consumer research, business intelligence, econometric models, and media performance data into a holistic view of which marketing bets to fund, scale, or cut.
  • Support the development of investment strategies that optimize short- and long-term returns across Amazon's priority categories, including grocery and healthcare.
  • Partner with business intelligence and measurement teams to improve marketing and customer lifecycle measurement. Push for better data where current reads are insufficient.
  • Write and present high-quality documents to Directors and support in the creation of VP and SVP documents. Support in the translation of complex analytical findings into clear investment narratives.
  • Build scalable planning processes and frameworks that allow the portfolio function to operate at the pace the business requires.

Qualifications

  • 6+ years of professional non-internship marketing experience
  • 6+ years of developing and managing acquisition marketing or channel programs experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience in marketing (non-internship)
  • Experience presenting metrics and progress to goal to senior leadership
  • Experience using data and metrics to measure impact and determine improvements
  • Experience communicating results to senior leadership

Skills

Required:Portfolio strategy and planningData-driven decision makingExecutive communication

Benefits

  • Sign-on payments and RSUs included in package
  • Comprehensive benefits including health insurance (medical, dental, vision, prescription), Life & AD&D and optional supplemental life, EAP, Mental Health Support, Medical Advice Line, FSA, Adoption and Surrogacy Reimbursement, 401(k) matching, paid time off, parental leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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