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Sr. WW Specialist, Campaigns & Field Activations, Data & AI GTM

Amazon· Business & Merchant Development
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Hybrid (Mountain View), Hybrid (San Francisco), Hybrid (Boston), Hybrid (New York), Hybrid (Seattle), Hybrid (Atlanta), Hybrid (Dallas), Hybrid (Arlington)$147.9k - $220.2kFull-timePosted yesterday

About the role

Senior worldwide (WW) GTM specialist focusing on Data & AI campaigns and field activations to drive adoption of AWS Data & AI services. Own end-to-end campaign strategy and execution, leveraging AI-enabled tooling to scale outreach, influence pipeline, and align with product launches and regional priorities.

Responsibilities

  • Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement
  • Design and operate scalable outreach mechanisms that activate field sales teams on high-propensity customer opportunities across thousands of accounts
  • Build and refine targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns
  • Develop campaign messaging and sales plays translating technical product capabilities into guidance for field sellers and customers
  • Partner cross-functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership
  • Measure, report, and optimize campaign performance against pipeline generation, conversion rate, deal velocity, and revenue influence metrics
  • Experiment with campaign formats and channels including email sequences, seller nudges, Sales Play Builder integrations, and AI-powered personalization
  • Develop and maintain relationships with field sales leaders to iterate on campaign design based on feedback
  • Contribute to strategic planning and rhythm of business documents (WBR, QBR, GTM plans) with data-driven recommendations

Qualifications

  • 5+ years of developing, negotiating and executing business agreements experience
  • 5+ years of professional or military experience
  • 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
  • 5+ years of working with Data & AI related technologies, including AI/ML, GenAI, Analytics, Database, and/or Storage
  • 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
  • Bachelor's degree
  • Experience selling enterprise software or cloud-based applications
  • Experience explaining complex technical concepts to various business and technical audiences
  • Experience presenting to both technical and non-technical executive audiences
  • Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology

Skills

Required:Campaign strategy and executionTargeting and segmentationAI-powered personalizationCross-functional collaboration

Benefits

  • Health insurance (medical, dental, vision, prescription)
  • 401(k) matching
  • Paid time off
  • Parental leave
  • Basic Life & AD&D insurance and option for Supplemental life plans
  • Employee Assistance Program (EAP)
  • Mental Health Support
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

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