Senior Theatrical Marketing Manager
Amazon· Theatrical Marketing
BerlinFull-timePosted yesterday
About the role
Senior role leading innovative theatrical marketing strategies for Amazon MGM Studios International Theatrical Marketing in Germany, reporting to the Head of Theatrical Marketing Germany. Focus on strategic leadership, analytics, and cross-functional leadership to maximize local box office performance and audience engagement.
Responsibilities
- Lead strategic planning and budget management across multiple high-profile theatrical releases in Germany
- Develop territory-wide marketing strategies and long-term activation roadmaps
- Conduct advanced market analysis and competitive intelligence to inform strategic decisions
- Establish campaign KPIs and success metrics in partnership with senior leadership
- Drive innovation in local audience engagement methodologies and emerging marketing technologies
- Mentor and guide junior marketing managers on strategic thinking and campaign development
- Provide creative leadership across all marketing assets and brand touchpoints
- Oversee localization strategies and coordinate with global International teams
- Ensure brand consistency and creative excellence across multiple concurrent campaigns
- Lead relationships with local creative partners and agencies
- Approve and guide creative direction for high-stakes marketing initiatives
- Develop comprehensive media strategies spanning traditional, digital, and emerging platforms
- Lead negotiations and strategic partnerships with key local media agencies and platforms
- Cultivate and manage high-value brand partnerships and co-marketing opportunities
- Collaborate with International Media leadership on global best practices and innovation
- Optimize media spend efficiency across portfolio of campaigns
- Conceptualize and execute large-scale special projects, premieres, and marquee events in Germany
- Manage complex stakeholder relationships across multiple external agencies
- Lead cross-functional initiatives including Content Managers, Trade Marketing, PR, Digital, and International partners
- Provide strategic guidance to German distribution teams on theatrical positioning
- Drive organizational alignment on local campaign priorities and resource allocation
- Mentor junior team members and contribute to team capability development
- Champion creative excellence and innovative problem-solving across the organization
Qualifications
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience building and cultivating relationships with internal and external stakeholders
- Speak, write, and read fluently in German and English at C1 level or above
- Extensive experience of progressive marketing experience within the entertainment industry
- Deep expertise in integrated marketing across traditional, digital, and experiential channels
- Strong leadership experience with direct or matrix management of marketing professionals
- Exceptional strategic thinking, analytical, and presentation capabilities
- Demonstrated ability to manage multiple high-priority projects simultaneously
Skills
Required:Strategic planningMarket analysisBudget managementCampaign leadership
Last updated Oct 25, 2026. Interested? Apply on the company site.
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