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Sr Brand Business Manager, Developer Marketing, AWS Brand and Creative

Amazon· AWS Brand and Creative
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Seattle, WA$125.4k - $169.6kFull-timePosted yesterday

About the role

Senior brand business manager acting as embedded brand expert for the Developer Marketing team, shaping brand strategy, narratives, and creative governance to deliver developer-focused marketing that reinforces AWS brand positioning and drives measurable business outcomes.

Responsibilities

  • Serve as the brand lead for the Developer Marketing team’s innovation programs. Bring brand expertise to creative ideation, ensure campaigns align with AWS brand positioning and voice, and elevate the quality and consistency of marketing activations targeting developer audiences.
  • Partner with our brand strategy team to define the business requirements which will influence brand positioning, messaging frameworks, and creative guidelines specific to developer audiences, ensuring consistency across all marketing activations
  • Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives, validate creative concepts, and ensure brand alignment from ideation through execution
  • Bring brand expertise to marketing approaches, helping the team push creative boundaries while maintaining brand integrity and establishing AWS as the most developer-loved technology brand
  • Develop brand measurement frameworks and creative quality standards for developer marketing initiatives, partnering with insights teams to track brand health, sentiment, and preference among developer audiences
  • Cross-Cutting Responsibilities
  • Serve as the brand expert across the developer marketing portfolio, ensuring creative excellence and brand consistency from planning through execution
  • Drive brand evaluation and creative quality reviews within the developer marketing team’s initiatives, working with D:SE, Customer Research, Developer Relations, Creative, and Senior Leaders
  • Own brand guidelines, positioning documents, and messaging architecture for the developer audience; keep them current as market and brand evolves
  • Contribute brand perspectives to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders up to Director level
  • Influence partner team roadmaps and creative direction, ensuring brand coherence across Developer Marketing, Events, Advertising, and Social teams
  • Act as a brand mentor for Campaign Project Managers (CPMs) and junior marketers, building brand capability across the team
  • Actively develop and champion brand best practices, playbooks, and training for the broader developer marketing organization

Qualifications

  • Bachelor's degree in marketing, communications, business, or equivalent
  • 6+ years of brand management, or creative experience, with demonstrated expertise in building and evolving brand positioning
  • 5+ years as a brand strategist, brand lead, or senior creative strategist in an agency, brand team, or equivalent in-house role
  • 4+ years leading brand for cross-functional campaigns and partnering with creative teams through complex, multi-stakeholder initiatives
  • Demonstrated ability to define brand positioning, messaging frameworks, and creative strategies with limited guidance in ambiguous environments

Skills

Required:Brand managementBrand strategist / leadershipCross-functional collaboration

Benefits

  • Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parential leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

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