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Digital Marketing Manager

Joy· Marketing
Apply on company site
Remote$80k - $120kfull-timePosted 11mo ago

About the role

A data-driven marketing role responsible for strategy, development, and management of digital campaigns to acquire and engage qualified users, optimize ad spend, and explore new growth opportunities for Joy.

Responsibilities

  • Drive the strategy, development and optimization of digital marketing campaigns to efficiently acquire qualified leads.
  • Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend.
  • Manage performance metrics (LTV, CAC, etc.) and budget tracking; share findings cross functionally.
  • Identify, explore, and prioritize new opportunities and strategies for scaling acquisition and growth.
  • Develop models and provide performance projections across digital channels using industry benchmarks and past data.
  • Collaborate cross-functionally to scale acquisition efforts.
  • Manage communication with third-party vendors and partners.
  • Bring industry trends, best practices, and innovative testing ideas to the table.
  • Ensure campaign execution and optimization.
  • Lead performance monitoring and analysis, using insights to improve strategies.
  • Compile reports and create dashboards for reporting insights.
  • Optimize spend and CPA to meet acquisition goals within budget.

Qualifications

  • 8+ years experience in digital marketing.
  • Combination of in-house and agency experience preferred.
  • Understanding of full-funnel marketing strategies.
  • Cross device (mobile and web) experience is a plus.
  • Highly analytical with strong quantitative and qualitative skills.
  • Excellent organizational, budgeting, project management, and time-management skills.
  • Great communication skills, able to translate complex concepts.
  • Experience working cross-functionally with marketing, product, and tech teams.
  • Leadership skills and ability to manage multiple stakeholders.
  • Self-motivated, positive, and able to handle multiple tasks.

Skills

Required:Digital Campaign ManagementData Analysis and KPI TrackingCross-functional CollaborationBudgeting and Performance Optimization
Nice to have:Vendor and Partner Management
Last updated Mar 18, 2026. Interested? Apply on the company site.
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About Joy

The platform for all your life events.

Joy is a software platform with a mission to help the world celebrate better together. Our software helps everyone plan and remember all of life's events. Big or small, Joy is there every step of the way.

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