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Performance Marketing Manager

Leland· Marketing
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Leland HQ - Lehi, UTFull-timePosted 11mo ago

About the role

Performance Marketing Manager responsible for owning paid acquisition across Google, Meta, and LinkedIn for both consumer and early-stage B2B initiatives, leveraging AI tools to optimize campaigns, test strategies, and drive revenue.

Responsibilities

  • Own paid acquisition for our consumer business: Run Google (Search, PMax, YouTube), Meta, and LinkedIn day to day, including budgets, bidding, targeting, creative rotation, and reporting
  • Manage spend across core consumer categories and develop a clear point of view on where the next dollar should go
  • Hit CAC and payback targets, flag issues early, and refine metrics to track at various funnel points
  • Run structured tests across audiences, offers, landing pages, and creative, and document learnings
  • Partner daily with channel and business unit owners to ensure paid supports the full buyer journey
  • Build paid for B2B: Develop early-stage B2B paid motion (Google, LinkedIn, Meta) to generate pipeline for AI Builder Program
  • Partner with sales and AI Programs marketing on ICP, target account lists, lead magnets, and handoff from lead to booked meeting
  • Refine paid support for university business as it grows
  • Build reporting that ties spend to pipeline and closed revenue (not just form fills or clicks)
  • Make the channel AI-native: use Claude and AI tools to automate reporting, anomaly detection, ad variations, audience building, and QA
  • Leverage platform automation while knowing when to take control
  • Create systems and documentation for cross-team context and insights sharing
  • Collaborate with content/creative teams to maintain a healthy ad creative pipeline and provide feedback on performance

Qualifications

  • Strong data acumen, proficient in ad platforms and GA4; Databricks a plus; understand attribution and lift testing
  • Experience using AI in daily workflow; built automations, scripts, or agents
  • Systems thinker who builds scalable processes
  • Direct communicator with honest performance readouts
  • Bonus: edtech, marketplaces, AI enablement, or selling to L&D/university buyers

Skills

Required:Paid media managementData analysis and attributionAI tooling and automation

Benefits

  • Not specified in the description
Last updated Oct 1, 2026. Interested? Apply on the company site.
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About Leland

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Leland is a marketplace for ambitious people to access the coaching, classes, and community they need to reach career and educational goals.

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