Head of Marketing
Hybrid (Fort Lauderdale Office)Full-timePosted 11mo ago
About the role
Haystack News is seeking a Head of Marketing to lead growth, build awareness, expand the Premium subscription, and shape the company’s narrative across platforms. This hands-on, leader-operator role combines creative and analytical marketing across performance, brand, lifecycle, partnerships, and PR.
Responsibilities
- Develop and execute a holistic data-driven marketing strategy that integrates awareness, performance, and retention channels across mobile, CTV, and web.
- Build and evolve Haystack’s brand identity as the most trusted and personalized way to watch the news. Oversee storytelling across all touchpoints, from social to product messaging.
- Lead campaigns to drive installs, engagement, and subscriptions on web and mobile using paid, organic, and partnership channels.
- Launch and scale a creator-driven affiliate program that engages journalists, podcasters, and news influencers.
- Shape Haystack’s industry voice through earned media, events, and thought leadership around FAST, local news innovation, and AI personalization.
- Partner with analytics and product teams to define marketing KPIs, optimize creative performance, and measure LTV across campaigns.
- Build and mentor a small, nimble marketing team capable of executing across creative, performance, and comms.
Qualifications
- 8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing (preferably in streaming, media, or DTC).
- Proven experience building campaigns from 0→1 reaching millions of users with limited resources and high creativity.
- Strong analytical skills with a proven track record of meeting or exceeding CAC and RoAS targets.
- Strong understanding of both brand storytelling and data-driven marketing.
- Experience with mobile attribution tools (MMPs) and analytics platforms.
- Excellent communication and storytelling skills, with experience pitching and managing press or agencies.
- Startup or small-team background highly preferred; thrives in hands-on environments.
Skills
Required:Marketing strategyBrand storytellingPerformance marketingAnalytics & measurement
Last updated Sep 23, 2026. Interested? Apply on the company site.
About Haystack News
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