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Head of Growth Marketing

Haystack News· Marketing
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Hybrid (Fort Lauderdale Office)Full-timePosted 3mo ago

About the role

Head of Growth Marketing to own growth of new users, paying subscribers, and revenue across mobile, web, and CTV. Hands-on, player-coach role responsible for paid acquisition, funnel optimization, retention, and LTV of the Premium subscription. Reports to leadership, builds and leads a small team, and works with engineers, designers, and data to drive growth with AI-enabled tools.

Responsibilities

  • Paid acquisition across every channel. Mobile, web, and CTV: Meta, Google, Apple Search Ads, and the CTV platforms. Drive installs and trials down to a CAC and payback we can scale on, and do it on more than one or two channels.
  • The Premium subscription funnel. Own it end to end: trial starts, trial-to-paid conversion, and retention. Think in LTV and payback, not cost-per-install.
  • Creative that's grounded in what's worked. Run a real test-and-learn pipeline with our designer and video producer. Know which creative is winning and why, carry the proven pieces forward, and keep the quality bar high before anything goes live with budget behind it.
  • The data. You don't wait on a data team to tell you what's happening. You're in the dashboards (and Snowflake) every day, you write your own queries to check whether something worked, and you catch the broken number before anyone else does. When you need a new signal or event tracked to measure something, you work with our engineers to get it implemented and help test it yourself. And you move on the best signal you have rather than waiting for a perfect, complete picture before you act.
  • AI as part of how you work. Leverage AI tooling, build automations, stay ahead of what's shipped, and use AI tools to accelerate decision-making.

Qualifications

  • A track record of growing a consumer subscription / freemium product: moving paid subscribers up and to the right, not installs. (Streaming, media, or DTC is a plus.)
  • At least 5 years growing consumer products, including at least one role of 3+ years with real impact
  • Managed 6-7 figure performance marketing budgets and driven real results
  • Scaled a product from zero to at least 100K new users/installs
  • Real analytical ownership. Comfortable in SQL / Snowflake and BI dashboards
  • A quantitative degree (Economics, Engineering, Finance, Statistics) or quantitative curriculum in Business/Marketing
  • Genuinely AI-native. Experience with latest AI tools in day-to-day work
  • Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with MMPs (AppsFlyer) and app-marketing stack (SKAdNetwork, attribution)
  • CTV growth experience or ability to pick up quickly
  • Strong executor with ability to manage details and escalate blockers early
  • Startup or small-team background

Skills

Required:Paid acquisitionData analysis and SQLSubscription funnel optimizationCreative testing and optimizationAI tooling and automation

Benefits

  • Not specified in the description.
Last updated Sep 23, 2026. Interested? Apply on the company site.
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