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Growth Analytics & Operations Lead

Haystack News· Marketing
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Hybrid (Fort Lauderdale Office)Full-timePosted 4w ago

About the role

Growth Analytics & Operations Lead at Haystack News focusing on measuring paid growth, optimizing budget spend, and driving ROI through data-driven analytics, attribution, and experimentation.

Responsibilities

  • Own paid growth measurement: MMP (AppsFlyer), SKAdNetwork, deep link tracking, and measurement of CTV placements on Roku, Fire TV, Vizio and Samsung; validate MMP against reality and fix drift.
  • Design and automate reporting systems and dashboards for revenue, partnerships, and marketing campaigns across Snowflake and third-party tools (Google Ads, Meta, etc.).
  • Build the LTV, CAC and payback model by platform and device, with rapid early indicators; design and run incrementality tests (holdout, geo, pre/post).
  • Build and monitor A/B tests and experimentation frameworks with Product and Data teams, applying statistical rigor.
  • Identify and communicate actionable insights that drive user growth, partner success, and marketing ROI.
  • Run budget operations: pacing, forecasting, and reconciliation across Meta, Google, Apple Search Ads and CTV platforms; collaborate with Growth Marketing lead on bid and budget changes and automate routine tasks.
  • Financial modeling and deal analysis predicting efficacy and ROI based on inputs and historical performance; make informed recommendations on CPI and CAC for new opportunities.
  • Build checks to catch broken pipelines or wrong CAC numbers; maintain tracking integrity.
  • Use AI daily to write and check queries, build automations, and pull reports; demonstrate hands-on AI tooling in practice.

Qualifications

  • Bachelor’s degree in quantitative/analytical field (Math, Economics, Statistics, Engineering); MBA or MS is a plus.
  • 4 to 7 years in growth or marketing analytics, marketing operations, or media buy operations, including at least 2 years in a paid acquisition team at a consumer app, streaming, media or gaming company.
  • Data native: fluent in SQL, comfortable in Snowflake (or similar), experience building analytics from 0→1 with automated dashboards (Looker, Mode, Tableau, or equivalent).
  • Marketing Attribution Minded: experience owning or running an MMP/attribution setup (AppsFlyer, Adjust, Branch) and understanding SKAdNetwork, lookback windows, deep linking; experience with incrementality/holdout tests.
  • Experimentation-minded: able to design and interpret controlled tests and evaluate statistical significance; translate results into actionable outcomes.
  • Business fluent: understand unit economics, growth levers, and ROI.
  • Experience building or maintaining an LTV or payback model used for spend decisions; Python or R is a plus.
  • Proactive and hands-on; able to implement and raise flags early when blocked.
  • Bonus: experience with connected TV advertising, mobile gaming user acquisition, or ad-supported streaming.
  • Genuinely AI native; daily use of AI tools to write/check queries and build automations; able to demonstrate in interview.

Skills

Required:SQLSnowflakeMMP / AttributionA/B Testing & ExperimentationLTV / CAC ModelingLooker / Tableau / BI Dashboards
Nice to have:Python or R

Benefits

  • Competitive compensation and benefits.
Last updated Sep 23, 2026. Interested? Apply on the company site.
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