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Head of Marketing

Haystack News· Marketing
Apply on company site
Hybrid (San Francisco)Full-timePosted 11mo ago

About the role

Haystack News is seeking a data-driven, hands-on Head of Marketing to lead growth, brand, lifecycle, partnerships, and PR for the company’s next phase. This leadership role combines creative and analytical work to attract new audiences, scale the Premium subscription, and strengthen loyalty across platforms.

Responsibilities

  • Marketing Strategy & Leadership: Develop and execute a holistic data-driven marketing strategy that integrates awareness, performance, and retention channels across mobile, CTV, and web.
  • Brand & Consumer Marketing: Build and evolve Haystack’s brand identity as the most trusted and personalized way to watch the news. Oversee storytelling across all touchpoints, from social to product messaging.
  • Performance & Growth Marketing: Lead campaigns to drive installs, engagement, and subscriptions on web and mobile using paid, organic, and partnership channels.
  • Affiliate & Influencer Programs: Launch and scale a creator-driven affiliate program that engages journalists, podcasters, and news influencers.
  • Public Relations & Thought Leadership: Shape Haystack’s industry voice through earned media, events, and thought leadership around FAST, local news innovation, and AI personalization.
  • Data & Insights: Partner with analytics and product teams to define marketing KPIs, optimize creative performance, and measure LTV across campaigns.
  • Team Development: Build and mentor a small, nimble marketing team capable of executing across creative, performance, and comms.

Qualifications

  • 8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing (preferably in streaming, media, or DTC).
  • Proven experience building campaigns from 0→1 reaching millions of users with limited resources and high creativity.
  • Strong analytical skills with a proven track record of meeting or exceeding CAC and RoAS targets.
  • Strong understanding of both brand storytelling and data-driven marketing.
  • Experience with mobile attribution tools (MMPs) and analytics platforms.
  • Excellent communication and storytelling skills, with experience pitching and managing press or agencies.
  • Startup or small-team background highly preferred; thrives in hands-on environments.

Skills

Required:Marketing strategyPerformance marketingBrand storytelling
Nice to have:Public relations
Last updated Sep 23, 2026. Interested? Apply on the company site.
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