← All roles

Events Marketing Manager

Benchling· Marketing
Apply on company site
San Francisco, CA$123k - $166.8kFull-timePosted 11mo ago

About the role

Strategic role focusing on managing and executing third-party and customer-facing events to drive pipeline growth, engagement, and brand awareness in North America.

Responsibilities

  • Develop and execute an annual event strategy and roadmap across third-party conferences, partner events, and trade shows, in alignment with marketing priorities, sales objectives and target personas.
  • Collaborate closely with sales, SDRs, product marketing, brand, and creative teams to ensure event goals, messaging, and deliverables are aligned and impactful.
  • Own end-to-end event management — from sponsorship evaluation and contract negotiation to logistics, booth design, lead management, and post-event follow-up.
  • Evaluate and recommend new event opportunities to expand our presence in key markets and verticals.
  • Support field and customer events (including user groups, customer summits, and regional roadshows) as part of the broader go-to-market strategy.
  • Manage vendor relationships and negotiate cost-effective contracts that maximize ROI while maintaining brand quality and consistency.
  • Define, track, and report key event KPIs such as leads generated, MQLs/SQLs, pipeline impact, and ROI, using insights to optimize future programs.
  • Drive continuous improvement through data-driven analysis, stakeholder feedback, and best practice sharing across teams.

Qualifications

  • 5+ years of experience in event marketing and/or field marketing, preferably in B2B or SaaS environments.
  • Proven success managing third-party events — including trade shows, conferences, and partner events — from strategy through execution.
  • Strong project management skills, with the ability to handle multiple events simultaneously while maintaining attention to detail and deadlines.
  • Demonstrated experience with vendor management, contract negotiation, and budget oversight.
  • Familiarity with marketing automation and CRM systems (such as Salesforce, HubSpot, or Marketo).
  • Excellent communication and collaboration skills — comfortable working cross-functionally with marketing, sales, and product teams across time zones.
  • Data-driven mindset, with experience measuring event performance and leveraging insights to drive improvement.
  • Apply AI to optimize event performance, identify trends, and continuously improve targeting and engagement strategies.
  • Ability to thrive in a fast-paced, dynamic environment, adapting quickly to shifting priorities and business needs.

Skills

Required:Event marketingProject managementVendor management and contract negotiationCRM and marketing automationData analysis and KPI reporting
Nice to have:AI application in marketing

Benefits

  • Competitive total rewards package
  • Broad range of medical, dental, and vision plans for employees and their dependents
  • Fertility healthcare and family-forming benefits
  • Four months of fully paid parental leave
  • 401(k) + Employer Match
  • Commuter benefits for in-office employees and a generous home office setup stipend for remote employees
  • Mental health benefits, including therapy and coaching, for employees and their dependents
  • Monthly Wellness stipend
  • Learning and development stipend
  • Generous and flexible vacation
  • Company-wide Winter holiday shutdown
  • Sabbaticals for 5-year and 10-year anniversaries
Last updated Jan 11, 2026. Interested? Apply on the company site.
Benchling logo

About Benchling

Cloud-based platform for biotech R&D | Benchling

Benchling is a cloud-based platform for biotechnology research and development and the only biology-first platform for scientific data, collaboration, and insights.

BioresearchBioprocessIn VivoConnectGene therapyCell therapyAntibodies and proteinsRNA therapeutics
Company profileWebsite

More open roles at Benchling