Business Development Representative
Hybrid (New York, NY)$95k - $110kFull-timePosted 11mo ago
About the role
BDR role focused on sourcing and qualifying new leads, crafting outbound campaigns, and partnering with founders and AEs to drive outbound motion and early-stage outbound sales in the US market for Formance.
Responsibilities
- Sourcing and qualifying new leads across target segments (SaaS platforms, vertical SaaS, fintechs, etc.)
- Researching and identifying high-potential prospects, understanding their use cases and challenges
- Crafting thoughtful, personalized outbound messages and campaigns (emails, LinkedIn, video, etc.)
- Collaborating closely with the founders and AEs to feed and refine our messaging, and iterate on what works
- Running initial discovery calls and handoffs, becoming the first voice of Formance in many conversations
- Helping structure a repeatable and scalable outbound motion, turning ad hoc tactics into a proven playbook
- Logging and analyzing your outreach and results to continuously optimize the process
- Sell directly to engineering and product teams at fintech and crypto companies, partnering with senior technical and business decision-makers.
Qualifications
- Over 1+ year of relevant tech sales experience
- Proven intellectual curiosity, drive, and impact in fields beyond sales
- Fluent in English
- Strong enthusiasm for the early stages of co-creating a product and shaping Formance's future.
Skills
Required:Lead generationoutbound marketingDiscovery calls
Benefits
- Equity for employees
- Regular off-sites with the team in Europe and soon in the US
Last updated Jul 22, 2026. Interested? Apply on the company site.

About Formance
Open Source Infrastructure for the Financial Internet
Formance Platform is building open-source infrastructure for the next wave of financial services. It enables fintech engineers to build and operate complex flow of funds, weaving together multiple payment rails with internal ledger accounts. github.com/formancehq/stack
developer-toolsfintechpaymentsb2bopen-source
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