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Head of Marketing

Tavus· GTM
Apply on company site
San FranciscoFull-timePosted 11mo ago

About the role

Lead go-to-market strategy for Tavus at a pivotal inflection point, owning brand positioning, product marketing, and category creation as Tavus expands PALs and the CVI API to developers and enterprises.

Responsibilities

  • Define and own the "human computing" category narrative, positioning Tavus as the definitive leader in AI human interaction
  • Build a world-class brand that resonates with developers, enterprises, and prosumers
  • Drive viral awareness moments and cultural conversations; craft campaigns that capture imagination and drive organic growth
  • Develop messaging and positioning across multiple audiences: technical developers (API-first), enterprise buyers, and end-users
  • Lead thought leadership initiatives, executive visibility, and other activities
  • Own go-to-market strategy for PALs (consumer), CVI APIs (developers), and the Tavus Platform (enterprise)
  • Translate complex AI research into compelling value propositions for technical and non-technical audiences
  • Create product narratives, sales enablement materials, case studies, and customer proof points
  • Partner with product and engineering to launch new features
  • Collaborate with demand generation to ensure messaging drives qualified pipeline
  • Build and scale the marketing function including recruiting, mentoring, and developing teams across product marketing, content, and brand
  • Foster a culture of experimentation, data-driven decision-making, and creative excellence
  • Collaborate cross-functionally with sales, product, engineering, and research teams
  • Partner with demand generation leadership to align on GTM execution

Qualifications

  • 8+ years of marketing experience, with at least 3+ years in leadership roles at consumer products, high-growth B2B SaaS, or developer-focused companies
  • Proven track record building and scaling marketing from early stage ($5M-$50M ARR) through hypergrowth
  • Deep expertise in product marketing, brand strategy, and technical product marketing for developer-focused products
  • Experience with both product-led growth (PLG) and enterprise sales motions
  • Strong storytelling ability and ability to distill complex technology into compelling narratives
  • Data-driven mindset with experience partnering with growth teams on pipeline and revenue metrics
  • Entrepreneurial builder mentality; comfortable operating in ambiguity and moving fast

Skills

Required:Category creation & brand strategyProduct marketing

Benefits

  • flexible work schedule
  • unlimited PTO
  • competitive healthcare
  • gear stipends
  • learning and impact-driven environment
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Tavus

Meet the PALs

Tavus introduces PALs: AI humans that remember, empathize, and grow with you. They move fluidly between chat, voice, and video, making AI finally feel human.

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