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Director Brand Marketing

Upstox· Marketing
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Mumbaifull-timePosted 10mo ago

About the role

High-impact leadership role in brand & growth marketing for a fintech platform, focusing on defining brand positioning, driving campaigns, and managing cross-functional teams to achieve measurable business growth.

Responsibilities

  • Define and refine brand positioning, voice, and messaging
  • Craft a clear, differentiated brand POV and amplify it across channels
  • Plan and execute 360° marketing campaigns (ATL, digital, organic), ensuring a balance of creativity and performance
  • Lead GTM strategies for new launches — from positioning and messaging to integrated campaigns aligned with business goals
  • Oversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagement
  • Lead content strategy, PR, and corporate communications while building strong media and influencer networks
  • Manage and mentor a high-performing team and work closely with cross-functional partners in product, growth, and design
  • Track campaign effectiveness, optimize strategies, and ensure strong ROI on marketing spends

Qualifications

  • 8–12 years in marketing
  • 3–5 years in brand & growth leadership roles at a tech-led or digital-first consumer company
  • Proven track record of building or scaling a brand from scratch
  • Experience in full-funnel marketing across ATL + digital channels
  • Strong understanding of SEO, ASO, and organic growth channels
  • Adept at working in high-growth, high-velocity environments

Skills

Required:Brand StrategyDigital MarketingSEO & ASO
Last updated Jan 1, 2026. Interested? Apply on the company site.

About Upstox

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