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Performance Marketing Lead, Paid Social, Display & Video

Superhuman· Marketing
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Remote$137k - $209kFull-timePosted 10mo ago

About the role

Lead performance marketing channels—Paid Social, Display, and YouTube—driving growth through strategy, experimentation, and cross-team collaboration within a data-driven and creative environment.

Responsibilities

  • Manage and mentor 2–3 channel specialists, providing coaching on both channel strategy and career development while remaining a hands-on partner in day-to-day decisions.
  • Lead performance strategy and guide on execution across Paid Social, Display, and Video to drive self-serve growth on both desktop and mobile.
  • Own the mobile acquisition strategy for visual channels, including measurement, optimization, and experimentation across app campaigns and mobile inventory.
  • Build and maintain a data-driven creative testing framework that connects creative concepts to performance outcomes (CAC, LTV, incrementality).
  • Develop a unified cross-channel roadmap that aligns testing, budgeting, and learnings across Paid Social, Display, and YouTube.
  • Partner with Data Science, Product, Engineering, Creative, and Product Marketing to design experiments, improve attribution and reporting, and translate insights into better creative and channel strategies.
  • Monitor and communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals.

Qualifications

  • Has 6–8+ years of experience in digital/performance marketing, with deep expertise in Paid Social, Display, and Video across desktop and mobile.
  • Proven experience in mobile acquisition and measurement (e.g., app campaigns, MMPs, SKAN, mobile attribution, creative optimization for app growth).
  • Demonstrated ability to connect creative, data, and channel strategy to drive measurable business outcomes (LTV/CAC, CPA, incrementality).
  • Experience managing and developing a small team, including coaching, feedback, and performance guidance.
  • Comfortable as a working manager—able to zoom into platform details, performance diagnostics, and experiment design while owning long-term strategy.
  • Strong analytical skills with a track record of using data to guide decision-making; familiarity with SQL, experimentation frameworks, and incrementality testing is a plus.
  • Hands-on experience with major performance platforms (Meta, TikTok, YouTube) and working with external partners, vendors, and creative agencies.
  • Highly collaborative, with experience partnering cross-functionally with Creative, Product Marketing, Data Science, Product, and Engineering.
  • Values a data-driven, experiment-oriented working style, embraces continuous improvement.

Skills

Required:Performance MarketingMobile AcquisitionData Analysis and ReportingTeam Management and Leadership

Benefits

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching
  • Paid parental leave
  • 20 days of paid time off per year, 12 days of paid holidays, two floating holidays, and flexible sick time
  • Generous stipends for caregiving, pet care, wellness, home office, and more
  • Annual professional development budget and opportunities
Last updated Mar 23, 2026. Interested? Apply on the company site.

About Superhuman

Superpowers, everywhere you work

Superhuman is the AI productivity suite that gives you superpowers everywhere you work. So you can be more creative, strategic, and impactful.

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