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Product Marketing Manager

Plane· Go-To-Market (GTM)
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IndiaFull-timePosted 10mo ago

About the role

Plane seeks a Product Marketing Manager to own messaging, positioning, and go-to-market launches across multiple product editions (Projects, Wiki, Intake, Plane AI) and buyer segments (cloud, self-hosted, air-gapped). The role requires cross-functional collaboration with product, design, Sales, and community teams, plus research-driven positioning and end-to-end launch ownership.

Responsibilities

  • Own positioning for Projects, Wiki, Intake, and Plane AI, and the source of truth for every claim and the proof behind it. When someone asks whether we can say something, you decide.
  • Own how capability maps to edition and tier. Cloud, self-hosted commercial, and air-gapped customers get different things, and the page has to say which.
  • Lead launches end to end: narrative, plan, page, announcement, email, in-product copy, and enablement, closed out with a review that names what moved and changes the next launch.
  • Own the product, solution, industry, and comparison pages. These get read mid-evaluation against Jira, Asana, Monday.com, and ClickUp by people who use the competitor daily.
  • Run the research the positioning rests on: customer and prospect interviews, lost-deal reasons, community threads, and competitive moves, turned into language we can publish.
  • Work weekly with product managers, design, Sales, and the community team, and take contested claims to the engineer who built the feature before they ship.
  • Maintain the library that goes stale on its own: battlecards, edition explainers, demo scripts, and FAQs. Check claims against the docs one page at a time before every launch, because an overstated claim returns as a support ticket or a lost deal.

Qualifications

  • You have owned positioning that changed results. You can name the product, the claim you changed, and what moved after: adoption, conversion, or win rate.
  • You ship the copy, not only the brief. Web-ready pages and launch assets that went live under your name.
  • You have run launches across functions. You have held a date with product, design, Sales, and support attached to it, and you can describe one that went badly and what you changed.
  • You can hold your own with technical audiences and enterprise buyers. You have written for developers and IT without distorting the product, and sat in evaluations where security and deployment decided the outcome.
  • You work from evidence. Customer interviews, sales calls, and product data, used to settle positioning arguments.

Skills

Required:Positioning and messagingLaunch managementTechnical storytelling for developers/IT
Last updated Sep 9, 2026. Interested? Apply on the company site.
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The Open Source Project Management Tool

Open-source project management that's simple, extensible, and loved by teams.

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