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Group Manager, Acquisition Marketing, B2B

Superhuman· Marketing
Apply on company site
San Francisco, CA, Remote$167k - $255kFull-timePosted 9mo ago

About the role

Lead and scale B2B paid acquisition efforts, overseeing strategy, execution, and optimization across channels to drive revenue and growth.

Responsibilities

  • Own execution and performance of B2B paid acquisition campaigns, from full-funnel strategy and audience-to-plan translation through hands-on, in-platform optimization.
  • Translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, flighting/pacing, and KPI frameworks grounded in audience research, competitive insights, and SaaS benchmarks.
  • Build and maintain growth forecasts tied to revenue targets, CAC, and efficiency goals, projecting reach, engagement, conversion, pipeline contribution, and ROI.
  • Lead performance strategy and execution across Paid Social, Display, Video, Paid Search, 6sense, LinkedIn, YouTube to drive B2B growth across desktop and mobile.
  • Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, attribution, and insights.
  • Design and evolve a robust measurement and attribution framework connecting channel performance to revenue, pipeline, CAC, and LTV.
  • Establish a structured pipeline for experimentation and innovation across channels, leading hypothesis development, experiment design, analysis, and scaling.
  • Manage performance against targets, identifying opportunities through reporting, attribution analysis, and experimentation.
  • Partner cross-functionally with teams including Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, Product, Engineering, and Creative.
  • Monitor and communicate performance, surfacing opportunities, risks, and insights to leadership.
  • Manage and mentor 1–2 channel specialists and contractors, coaching on strategy and career development.

Qualifications

  • 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition and full-funnel media strategy.
  • Proven ability to translate multiple target audiences into comprehensive media plans, defining channel mix, budget, pacing, and KPIs aligned to revenue.
  • Strong track record of linking creative, targeting, and strategy to measurable outcomes such as pipeline, revenue, LTV/CAC, CPA, and incrementality.
  • Deep hands-on experience in media buying, platform optimization, structured testing, experimentation, and attribution analysis.
  • Ability to forecast and model performance metrics including reach, conversion, pipeline contribution, and ROI.
  • Experience managing and developing small teams, including coaching and performance management.
  • Strong analytical skills; familiarity with SQL, incrementality testing, and advanced attribution is a plus.
  • Highly collaborative, experienced in partnering with Creative, Product Marketing, Demand Gen, Data Science, Product, Engineering, and external partners.
  • Self-driven, with ability to work independently, manage multiple projects, analyze data, and thrive in fast-paced environments.

Skills

Required:Paid AcquisitionMedia Planning and Strategy
Nice to have:Data Analysis and Forecasting

Benefits

  • Competitive pay and a comprehensive benefits package including: health care (medical, dental, vision, mental health, fertility), disability and life insurance, 401(k) and RRSP matching, paid parental leave, 20 days paid time off, paid holidays, floating holidays, flexible sick time.
  • Generous stipends for caregiving, pet care, wellness, home office, etc.
  • Annual professional development budget.
  • Market-based salary ranges vary by location:
  • - US Zone 1: $186,000 – $255,000/year USD
  • - US Zone 2: $167,000 – $230,000/year USD
Last updated Mar 28, 2026. Interested? Apply on the company site.

About Superhuman

Superpowers, everywhere you work

Superhuman is the AI productivity suite that gives you superpowers everywhere you work. So you can be more creative, strategic, and impactful.

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