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Field Marketing Specialist

Formal· Marketing & Design
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San FranciscoFull-timePosted 9mo ago

About the role

Field Marketing Specialist responsible for end-to-end field marketing activities, including logistics and on-site/off-site event management for dinners, meetups, and large-scale conference programs (RSA, Black Hat, etc.).

Responsibilities

  • Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
  • Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
  • Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
  • Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.

Qualifications

  • Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies
  • Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders
  • Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending
  • Sharp eye for detail - menu, signage, lighting, name tags, the vibe
  • Occasional domestic travel to support events

Skills

Required:Field marketingEvent management

Benefits

  • Competitive comp, equity, full benefits
  • 100% medical, dental & vision insurance coverage for you
  • Partially covered for your dependents
  • Flexible PTO
Last updated Jul 22, 2026. Interested? Apply on the company site.
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About Formal

The data security platform for datastores and APIs

Formal is the leading data security and infrastructure access platform that secures modern data stacks, helping security teams understand their organization's data schema in real-time, see where sensitive data is stored, how it's consumed across teams and services, and design access and encryption policies.

Data SecurityAPIsDatastoresSecurity
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