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Senior Field Marketing & ABM Manager, East

Serval· Marketing
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New York, Austin$140k - $220kFull-timePosted 8mo ago

About the role

Senior field marketing and ABM role focused on the East Coast, partnering with Sales to run high-impact field programs and 1:1 ABM activities for strategic accounts; emphasis on innovative, unconventional tactics and scaling with East Coast presence.

Responsibilities

  • Define the East Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
  • Design 1:1, 1:few, and 1:many field marketing experiences (regional dinners, happy hours, hackathons, out of the box experiences, etc) that align to active opportunities and target accounts.
  • Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
  • Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
  • Track impact through account engagement, pilots started, velocity, and closed-won revenue.
  • Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
  • Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Qualifications

  • 5-7+ years experience in field, experiential, growth, or ABM marketing.
  • Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
  • Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
  • Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
  • Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
  • Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
  • Comfortable moving fast, experimenting, and adjusting in real time.
  • Strong collaborator who earns trust with Sales quickly.
  • Comfortable with 25% travel, up to 50% seasonally.

Skills

Required:Field marketingABM (Account-Based Marketing)

Benefits

  • Meaningful early-stage equity
  • comprehensive health coverage
  • flexible PTO
  • daily lunches and snacks
  • onsite gym access
  • regular team events and offsites
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Serval

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