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Field Marketing Manager

Serval· Marketing
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New York, Austin$125k - $185kFull-timePosted 3w ago

About the role

Field Marketing Manager responsible for planning and executing field programs, ABM plays, and end-to-end field events to drive pipeline and account engagement, with growth opportunities as the West Coast presence expands.

Responsibilities

  • Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
  • Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
  • Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
  • Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
  • Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
  • Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

Qualifications

  • 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
  • Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
  • Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
  • Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
  • A collaborative style that earns trust with Sales and marketing teammates quickly.
  • Comfortable moving fast, experimenting, and adjusting in real time.
  • A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
  • Comfortable with roughly 25% travel, up to 50% seasonally.

Benefits

  • meaningful early-stage equity
  • comprehensive health coverage
  • flexible PTO
  • daily lunches and snacks
  • onsite gym access
  • regular team events and offsites
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Serval

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