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Product Marketing Manager

Formal· Marketing & Design
Apply on company site
San FranciscoFull-timePosted 8mo ago

About the role

Product Marketing Manager responsible for shaping and communicating Formal's value proposition, developing marketing strategies, and driving growth in the data security space.

Responsibilities

  • Develop and execute marketing strategies that align with Formal's business objectives and target audiences
  • Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
  • Create and maintain product positioning and messaging that differentiates Formal in the market
  • Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
  • Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
  • Plan and execute product launches, ensuring all teams are aligned and prepared
  • Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.

Qualifications

  • 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
  • Proven track record of successfully launching and marketing complex technical products
  • Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies
  • Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences
  • Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials
  • Analytical mindset with the ability to use data to inform decision-making and measure marketing impact
  • Collaborative spirit with the ability to work effectively across different teams and stakeholders

Skills

Required:Product marketing strategyCampaign managementCopywriting and messaging

Benefits

  • This role offers cash compensation and a stock options grant
  • The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location
  • 100% medical, dental & vision insurance coverage for you
  • Partially covered for your dependents
  • Flexible PTO
Last updated Jul 22, 2026. Interested? Apply on the company site.
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About Formal

The data security platform for datastores and APIs

Formal is the leading data security and infrastructure access platform that secures modern data stacks, helping security teams understand their organization's data schema in real-time, see where sensitive data is stored, how it's consumed across teams and services, and design access and encryption policies.

Data SecurityAPIsDatastoresSecurity
Company profileWebsite

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