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Head of Growth Marketing

Flex· Marketing
Apply on company site
Remote$275k - $450kFull-timePosted 8mo ago

About the role

Strategic and hands-on leadership role to build and scale a modern growth engine driving a predictable, high-quality pipeline across self-serve and sales-led motions for an AI-native private bank for business owners.

Responsibilities

  • Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
  • Own paid acquisition across channels, including search, display, paid social, and retargeting
  • Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration
  • Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
  • Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
  • Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
  • Define and track growth KPIs across acquisition, activation, and revenue
  • Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
  • Drive organic acquisition through technical SEO, structured content, and site optimization
  • Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
  • Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
  • Collaborate on product launches, crafting messaging and providing materials to support Sales and partners
  • Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels

Qualifications

  • 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
  • 3+ years of people management experience, with a track record of building and mentoring high-performing teams
  • Proven success scaling organizations from $50M → $100M → $200M+ ARR
  • Demonstrated ability to scale self-serve acquisition, activation, and monetization
  • Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
  • Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
  • Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
  • Excellent copywriting, communication, and storytelling skills
  • Highly technical and comfortable implementing modern marketing and analytics tools
  • A collaborative, human-first leader with strong values, empathy, and a bias toward action

Skills

Required:Growth & Demand Gen LeadershipSEOPaid AcquisitionPLG / Self-serve Growth
Nice to have:Product Marketing

Benefits

  • Generous compensation package determined based on experience, geography, and impact. Annual earnings derived from a combination of base, stock, and bonus from achieving targets.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Flex

All-in-One Business & Personal Finance Platform

Flex is the all-in-one business & personal finance platform for owners. Access premium business banking, flexible net-60 credit, and AP automation. All for free.

Business BankingBusiness CreditNet-60 Credit TermsRewards & CashbackEmployee Expense ManagementAP AutomationGlobal PaymentsCredit Card
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