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Demand Generation Specialist

Sprinto· Marketing
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Hybrid (Bengaluru)RemotePosted 8mo ago

About the role

Sprinto is hiring a Demand Generation Specialist to own the account-based marketing motion on LinkedIn end-to-end and drive presence on paid social channels (Meta and Reddit), focusing on ABM strategy, multi-channel campaigns, and pipeline impact for a B2B SaaS product.

Responsibilities

  • Own Sprinto's ABM motion on LinkedIn end to end: account selection, audience strategy, campaign execution, and pipeline reporting
  • Build and refine ICP and account tiers using firmographic, technographic, and intent signals
  • Plan and run multi-stage LinkedIn campaigns across awareness, engagement, and conversion for target account lists
  • Engage full buying committees, not just one persona, with messaging tailored to each role and funnel stage
  • Manage and scale campaigns on Meta and Reddit, adapting positioning and creatives to how each platform actually behaves
  • Test new paid social channels, formats, and growth ideas beyond the current mix
  • Work on ad copy, creative briefs, and landing page direction for account-specific and channel-specific campaigns
  • Partner with SDR and Sales teams to align account lists, coordinate outreach timing, and hand off engaged accounts
  • Set up account-level measurement: engagement scoring, account progression, influenced pipeline, and CAC by segment
  • Run structured experiments across audiences, formats, offers, and messaging to improve account penetration and conversion
  • Manage integrations across LinkedIn, HubSpot, and enrichment or intent tools to keep the ABM engine running

Qualifications

  • 3–7 years of hands-on paid marketing experience, with deep expertise in LinkedIn Ads
  • Clear evolution from running LinkedIn campaigns to owning ABM strategy and execution
  • Proven experience running ABM programs for B2B SaaS: 1:many, 1:few, or 1:1
  • Working experience on Meta and Reddit Ads, or strong instincts for platform-native paid social
  • Strong grasp of account selection, buying committees, and intent signals
  • Comfortable with HubSpot or similar CRM, and account-level reporting
  • Strong messaging instincts: knows what makes a CISO stop scrolling versus a founder
  • Ownership mindset with the ability to operate independently

Skills

Required:LinkedIn AdsABM strategyHubSpot
Nice to have:Meta AdsReddit Ads

Benefits

  • Work wherever you are: 100% remote
  • Co-working allowance (annual)
  • USD 1,000 annual learning stipend
  • Unlimited leave
  • Health insurance up to INR 10 lakh for you and family, accident protection up to INR 10 lakh, life insurance 3x annual salary
  • INR 35,000 workspace setup support
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Sprinto

Continuous Security & Compliance Platform

Sprinto is a security compliance automation platform for fast-growing tech companies that want to move fast and win big.

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