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Associate Director - Field Marketing

Sprinto· Marketing
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Hybrid (Bengaluru), RemoteRemotePosted 4d ago

About the role

Associate Director - Field Marketing responsible for global field strategy and pipeline across US, EMEA, and APAC, leading regional field marketers, managing GRC Hub and Secure Circle, and driving ABM-integrated field programs to generate pipeline and engage senior buyers.

Responsibilities

  • Own the global field strategy and pipeline. Build annual and quarterly plans across the US, EMEA, and APAC, aligned with regional sales priorities. Own sourced and influenced pipeline, budgets, and ROI, using program reviews within 30 days to decide what to scale, improve, or stop.
  • Build programs that move buyers forward. Run conferences, executive dinners, roundtables, and partner-led experiences. Align with Sales and SDRs on target accounts, meeting goals, outreach, follow-up, and nurture, and embed account-specific field plays into our ABM motion.
  • Grow communities and executive relationships. Own GRC Hub and Secure Circle, creating programming that builds membership, engagement, and pipeline. Bring the right buyers into the room and turn members into speakers, hosts, and advocates.
  • Lead the team and build repeatable systems. Coach three regional field marketers, own hiring and headcount planning, and build reusable playbooks for execution and reporting. Manage vendors and agencies, and partner with Product Marketing, Marketing Operations, and Finance to keep programs consistent and well-run.
  • Experiment and turn learning into action. Test new markets, formats, gifting, and activations with clear hypotheses and budget caps. Use AI to improve research, targeting, content, and reporting, and turn successful experiments into programs the team can repeat.

Qualifications

  • 8–12 years in B2B marketing, including 5+ in SaaS field or regional marketing and 3+ managing field marketers, ideally across regions.
  • Ability to connect programs to commercial outcomes with multi-region budgets and pipeline targets, and demonstrate program ROI, including independent analysis in HubSpot.
  • Experience in at least two markets (US, UK/Europe, Middle East, or India/APAC) and targeting startup/SMB buyers as well as mid-market or enterprise security, IT, or GRC leaders.
  • Strong collaboration skills with Sales, SDRs, and Partners; comfortable hosting senior executives and managing event details.
  • Ability to move quickly through ambiguity, prioritize with evidence, and translate lessons into practical playbooks; hands-on with execution while growing the team.

Skills

Required:Field marketing leadershipMulti-region program managementABM and event programsCross-functional collaborationData-driven analysis (HubSpot)

Benefits

  • Work wherever you are: 100% remote
  • Co-working allowance
  • USD 1,000 annual learning budget
  • Unlimited leave
  • Health insurance with coverage up to INR 10 lakh for you and your family, accident protection of INR 10 lakh, and life insurance worth 3x annual salary
  • INR 35,000 contribution for workspace setup
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Sprinto

Continuous Security & Compliance Platform

Sprinto is a security compliance automation platform for fast-growing tech companies that want to move fast and win big.

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