← All roles

Senior Marketing Manager

JetBrains· B2B Marketing
Apply on company site
Hybrid (Shanghai)full-timePosted 7mo ago

About the role

Senior Marketing Manager (B2B) at JetBrains in Greater China. Revenue-focused leadership to architect an account-based marketing (ABM) engine for Chinese enterprise growth, leading a regional team and aligning marketing with sales to drive marketing-influenced revenue and MROI.

Responsibilities

  • Localize and execute the ABM strategy: Translate global ABM frameworks into programs tailored to the Chinese enterprise landscape.
  • Build the ABM infrastructure: Identify and manage local B2B agencies and curate a MarTech stack suitable for the Chinese digital ecosystem.
  • Lead a regional team: Manage, mentor, and empower 2–3 regional marketers to focus on account penetration and sales alignment.
  • Own revenue impact: Define and track marketing-influenced revenue and MROI, providing deep-dive insights to the global team.
  • Pilot and scale: Design and run local campaign pilots and document scalable approaches for other markets.
  • Act as a strategic liaison: Be the face of marketing to local sales leadership and the voice of Greater China to the Global B2B Lead; represent JetBrains at events and executive briefings.

Qualifications

  • B2B expertise: at least eight years of marketing experience with emphasis on enterprise B2B.
  • Proven ABM track record: demonstrated success with 1:1 and 1:few programs that grow contract values or renewals.
  • Fluency in the Chinese tech market: understanding of the local developer ecosystem, WeChat in B2B, and Chinese enterprise procurement cycles.
  • Data-driven mindset: experience with CRM and attribution tools.
  • Leadership and presence: ability to command a room in strategic or keynote settings.
  • Languages: native Mandarin and professional business English.

Skills

Required:Account-Based Marketing (ABM)ABM Analytics and Revenue AttributionLeadership and Team ManagementCRM and MarTech

Benefits

  • 25 days of paid vacation
  • supplementary medical insurance
  • generous budget for professional development including global tech conference travel
Last updated Sep 30, 2026. Interested? Apply on the company site.

About JetBrains

Company profileWebsite

More open roles at JetBrains