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Product Marketing Lead

Hadrius
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New York, NY$180k - $210kFull-timePosted 7mo ago

About the role

Product Marketing Lead role focused on defining ICP, positioning, messaging, sales enablement, and product launches to drive measurable revenue impact for Hadrius in New York, NY.

Responsibilities

  • Deeply understand our ICP, product, segment, and competitive landscape
  • Shadow sales calls to learn how deals are won and lost
  • Audit existing messaging, decks, and website, identify gaps and inconsistencies
  • Build initial hypothesis on “why we win” and “where we lose”
  • Define and roll out a clear ICP + segmentation framework
  • Establish core positioning and messaging across product and segments
  • Ship a new sales narrative (deck, talk track, key objections)
  • Build battlecards and competitive positioning
  • Partner closely with Sales to improve deal conversion and consistency
  • Define baseline metrics across pipeline influence, win rate, and sales velocity
  • Drive measurable impact on pipeline influenced, win rate, and sales cycle length
  • Ensure >80% of deals are using PMM messaging and assets
  • Own all product launches (messaging, enablement, GTM strategy)
  • Build a consistent win/loss feedback loop and feed insights into Product + GTM
  • Continuously refine positioning as we expand into new segments and modules
  • Clear ICP and differentiated positioning
  • Sales, marketing, and product tell the same story
  • Higher win rates and faster deal cycles
  • Strong understanding of why deals are won/lost
  • Messaging directly tied to revenue outcomes

Qualifications

  • 5–8 years of experience in B2B SaaS product marketing
  • Experience owning positioning + messaging end-to-end
  • Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)
  • Experience with complex, multi-stakeholder sales cycles
  • Proven track record of influencing pipeline, win rates, and deal velocity
  • Experience launching new products or modules
  • Strong analytical skills, can translate win/loss insights into GTM strategy

Skills

Required:ICP definitionPositioning & messagingSales enablement

Benefits

  • 401k (100% match up to 6%)
  • Healthcare, dental, vision
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Hadrius

Automating Securities Compliance

Hadrius allows regulated financial firms of all sizes to consolidate and automate their compliance processes using AI in one platform. Today, we're securing compliance for $3T+ AUM across our clients. We're building the AI that will regulate the US financial system and the trillions that flows through it.

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