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Brand Communication Manager

CLO Virtual Fashion· Brand Communications
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Hybrid (Bengaluru)Full-timePosted 7mo ago

About the role

Brand Communications Manager responsible for shaping CLO Virtual Fashion’s brand messaging and content in the Bangalore region, coordinating marketing policies, programs, and campaigns across multiple platforms with a startup-like, collaborative environment.

Responsibilities

  • Implementing an integrated strategic cross-platform communications plan & marketing calendar in alignment with CLO’s communication priorities to advance our brand identity and increase awareness and visibility in the South Asia Region and GCC.
  • Analyzing industry trends and activity to best reach key markets
  • Developing relationships with publications in tech, fashion, and relevant industries
  • Collaborating with the global Brand Communications and local India BizDev/Design team to plan and execute branding strategy and content creation
  • Producing engaging content across multiple digital platforms, including CLO’s website and social media channels relevant to our geography & market
  • Outreaching to our large group of existing clients to promote cross-branding and story-telling through communications including video content, trade show participation, and company blog posts
  • Distributing press releases to announce major updates to the software or landmark items through BusinessWire and other services
  • Strategically implementing software updates and major company announcements into the brand communications plan
  • Tracking and measuring the success of campaigns with the ability to course-correct and recommend alternative solutions as needed and share the insights with the business team periodically
  • Spearheading the planning of regional trade shows and events, and working in tandem with the global Brand Communications team & the India Team to plan and execute events that are on a global scale
  • Receiving and processing all requests related to branding and marketing
  • Exercising judgment in assessing and prioritizing potential marketing opportunities
  • Planning asset and content production needs, fully understanding daily communication plans and also being able to create artwork as an individual contributor
  • Ensuring adherence to the company’s global channel strategy, brand identity, tone of voice, formats, and templates

Qualifications

  • Fluent in verbal and written English.
  • Bachelor’s degree in fashion communication, marketing, PR, communications, or related field.
  • Minimum 2 years of hands-on experience in marketing, communications, or related fields.
  • Familiarity with PR and marketing tools like Google Analytics, Mailchimp, BusinessWire.
  • Ability to track and analyze marketing metrics to assess campaign success and recommend improvements based on data.
  • Strong knowledge of media content and formats, especially in the digital area.
  • Experience in working with client-side or in media/creative agencies, and able to contribute individually as needed.
  • Expertise in formats and assets for owned media (website, email, push, SMS) with a strong visual and creative eye for content aligned with brand guidelines.
  • Familiarity with relevant production management software and communication tools like PSD, CD, AI, and InDesign.
  • Experience with content planning and production for multiple channels in a fast-paced, flexible environment.

Skills

Required:English communicationBachelor’s degree in fashion communication, marketing, PR, or related fieldMarketing and communications experiencePR and marketing tools (Google Analytics, Mailchimp, BusinessWire)Campaign measurement and data analysisDigital content knowledge (owned media)Production tools (PSD, CD, AI, InDesign)Content planning and multi-channel production
Last updated Oct 21, 2026. Interested? Apply on the company site.

About CLO Virtual Fashion

Everything about garments, and beyond.

CLO Virtual Fashion LLC.

GarmentsDesignVirtualizationFashionCreateConnectInsights
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