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General Manager SMB

Riot· Sales
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ParisPermanentPosted 7mo ago

About the role

We are hiring the first Head of Small Business to build Riot’s SMB acquisition engine from scratch in France, with scalable growth systems and a blueprint for international expansion.

Responsibilities

  • Define Riot’s SMB acquisition strategy from scratch
  • Identify the highest leverage acquisition channels (SEO, paid acquisition, product-led growth, partnerships, etc.)
  • Build scalable growth loops and repeatable acquisition systems
  • Analyze and optimize the entire funnel: acquisition > signup > onboarding > activation > retention
  • Identify friction points and design experiments to improve conversion
  • Work closely with Product to improve product-led growth mechanics
  • Implement the tools, automation and infrastructure required to scale
  • Set up performance tracking and data analysis frameworks
  • Build repeatable and scalable acquisition processes
  • Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels)
  • Test messaging, positioning and distribution strategies
  • Continuously run rapid test-and-learn cycles
  • Collaborate closely with Product, Sales and Customer Success
  • Translate market and user insights into product and GTM improvements
  • Contribute to Riot’s broader go-to-market strategy

Qualifications

  • Hands-on experience in growth marketing, including working with tools, automation and scalable acquisition systems
  • Strong product mindset and understanding of how growth and product work together
  • Highly analytical and data-driven, with the ability to analyze funnels, identify bottlenecks and drive improvements
  • Experience in B2C and/or B2B acquisition, with a strong plus for high-volume environments
  • Autonomy and ownership
  • Motivation for the mission (cybersecurity not required to be an expert)
  • Full professional proficiency in English and native in French
  • Based in Paris or willing to relocate

Skills

Required:Growth marketing
Last updated Jul 8, 2026. Interested? Apply on the company site.
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About Riot

Cybersecurity awareness for fast growing companies

Riot is a SaaS platform to easily set up a cybersecurity awareness program for teams. We're making tools to protect your employees, and therefore protecting your company.

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