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Senior Content Marketer

Plane· Go-To-Market (GTM)
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IndiaFull-timePosted 7mo ago

About the role

Senior Content Marketer responsible for owning Plane’s content roadmap for discovery and evaluation, writing technical and competitive content, working with product, sales, design, and community teams, and optimizing pages for enterprise evaluations and organic growth.

Responsibilities

  • Own the content roadmap across discovery and evaluation: what gets written, refreshed, consolidated, or killed. Defense based on signups, product qualified leads, and assisted conversions rather than pageviews.
  • Own the comparison and migration surfaces for Jira, Asana, Monday.com, and ClickUp.
  • Write for two audiences without patronizing either (e.g., self-hosting debugging a container upgrade and VP of engineering budget justification).
  • Turn releases into content that says what changed and who it is for, built from pull requests and the product manager rather than the announcement blurb.
  • Build proof that shorten enterprise evaluations: deployment stories, customer evidence, and content on security, governance, and data residency.
  • Work daily with product managers, design, and community; put every technical draft in front of the engineer who built it before it goes live.
  • Do the maintenance: auditing pages for relevant queries, rewriting aged posts, fixing internal links, and consolidating competing pages.

Qualifications

  • You ship final drafts: write long form that goes live with light editing, and can defend three pieces a year later.
  • You have grown organic traffic that converted: keyword strategy, internal linking, refreshes, and topical authority with signups or pipeline.
  • You write about technical products without distorting them: verify claims with product and engineers.
  • You have written competitive content: comparison, migration, or alternatives pages where competitor had bigger budget.
  • You have editorial judgment about other people's work: can brief a writer, trim drafts, and explain why.

Skills

Required:Content strategy and roadmapTechnical writing for software productsCompetitive content and comparison pages
Last updated Sep 9, 2026. Interested? Apply on the company site.
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The Open Source Project Management Tool

Open-source project management that's simple, extensible, and loved by teams.

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