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Chief Marketing Officer

Weave· Marketing
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Hybrid (Weave - Headquarters (Lehi, UT))Full-timePosted 6mo ago

About the role

The Chief Marketing Officer (CMO) will lead Weave’s growth by building a scalable, data-driven marketing engine, partnering with the CRO on pipeline and revenue, and positioning Weave as an AI leader in healthcare communications across SMB and large-group healthcare verticals.

Responsibilities

  • Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.
  • Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.
  • Evolve Weave’s inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.
  • Strengthen Weave’s brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary), ensuring differentiated and compelling market presence.
  • Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.
  • Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention.
  • Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications.
  • Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination.
  • Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability.
  • Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline.
  • Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution.
  • Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes.

Qualifications

  • 15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.
  • Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.
  • Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.
  • Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.
  • Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.
  • Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.
  • Experience presenting to and engaging with Boards of Directors.
  • Experience supporting or leading marketing efforts related to M&A integration is strongly preferred.
  • Track record of building and developing high-performing marketing leadership teams.
  • Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.

Skills

Required:Marketing leadershipDemand generationProduct marketingBrand strategy
Nice to have:M&A marketing integration
Last updated Jul 16, 2026. Interested? Apply on the company site.
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About Weave

Customer communication and payments platform.

As the pace of innovation continues, it is growing more difficult to see the value of technology. Often meaningful information is inaccessible at the time it would be most beneficial. Weave threads together data, software and communication platforms to build stronger relationships at the point of contact by making valuable information instantly available in simple and intuitive formats. This delivers improved productivity, better collaboration and greater insights making it easier to meet the needs of patients and to build better business and clinical outcomes.

communicationphone systemAI toolsreputation managementonline bookingpayment solutionspractice growth
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