Director, Ecommerce and Marketing Analytics
Hybrid (Ontario)$130k - $145kFull-timePosted 6mo ago
About the role
Analytical leadership role establishing standards and AI-enabled workflows to drive data-informed decision making across the company, spanning eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
Responsibilities
- Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
- Own problem definition for analytics – determining which business questions matter and what decisions insights should inform.
- Move analysis beyond “what happened” to “why it happened,” “how it happened,” and “what we should do next.”
- Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
- Influence senior leaders through clear implications and actionable recommendations.
- Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms (eCommerce, POS, CDP, email, data warehouse).
- Validate insights using business context and commercial logic — not just technical correctness.
- Define, document, and evolve company-wide KPI frameworks in partnership with Finance and functional leaders.
- Identify and resolve cross-functional metric misalignment to ensure a single, trusted understanding of performance.
- Establish standards for data quality, documentation, and analytical transparency.
- Leverage AI as a core component of advanced analytical work and scale repeatable AI-assisted workflows for recurring decisions.
- Establish validation frameworks to pressure-test AI outputs against source data, historical performance, and commercial logic.
- Embed AI-enabled insights into planning, forecasting, and executive performance reviews.
- Promote responsible, explainable, and outcome-driven AI usage across analytics workflows.
- Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
- Ensure tracking integrity and event schema accuracy in partnership with Product Engineering.
- Translate behavioral data into commercial implications influencing merchandising, marketing, inventory, and operations.
- Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
- Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
- Challenge assumptions and reframe business narratives using data-backed insight.
- Establish analytical standards prioritizing clarity, trust, and decision impact.
- Build scalable, decision-focused reporting and automation frameworks.
- Hire, mentor, and develop junior analytics talent.
- Champion a modern, insight-driven analytics culture.
Qualifications
- 8+ years of experience in Analytics, Strategy, or Data Leadership roles.
- Demonstrated experience leading analytics across multiple business functions.
- Strong experience in commerce-driven businesses (retail, eCommerce, CPG, marketplace).
- Comprehensive knowledge of traffic acquisition channels and their downstream impact on site behavior, with ability to develop reliable forecasts.
- Advanced SQL and strong analytical modeling capabilities.
- Demonstrated experience designing and governing AI-enabled analytics workflows.
- Strong capability to pressure-test AI-generated insights against data, customer behavior, and commercial logic.
- Hands-on expertise with Heap or similar event-based web analytics platforms.
- Comfort working with structured data formats (e.g., JSON), event schemas, and data instrumentation.
- Experience defining KPI frameworks and resolving cross-functional metric misalignment.
- Proven ability to translate complex data into clear, compelling stories for executives.
- Track record of proactive insight generation, not just reactive reporting.
- Ability to work standard Eastern Time business hours.
Skills
Required:Analytics leadershipSQLAI-enabled analyticsHeap / web analyticsData governanceStorytelling with dataKPI framework development
Benefits
- Executive Access: Work with brand CEOs and senior leadership; mentorship from top operators.
- AI-First Skill Building: Hands-on with advanced AI tools and tech stack.
- Accelerated Career Path: Greater responsibilities and leadership opportunities.
- Competitive benefits: PTO, 401(k)/RRSP match, medical/dental/vision, supplemental policies, employee discounts.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About CSC Generation
AI Native Retail Future: Commerce AGI
CSC Generation is the AI-native retail holding company. We modernize iconic brands with data, automation and our Genesis platform to build the future of Commerce AGI.
retailautomationAIdataplatformsmergers and acquisitions
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