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Partner Marketing Manager

Imprint· Commercial Operations Risk
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Remote$175k - $225kFull-timePosted 5mo ago

About the role

Partner Marketing Manager responsible for the marketing strategy and growth outcomes for Imprint’s major co-branded credit card partnerships, acting as the marketing lead and strategic partner to assigned brands.

Responsibilities

  • Own marketing strategy, planning, execution, and performance for major co-branded partners, with direct accountability for partner growth outcomes including acquisition volume, activation, spend, and retention
  • Lead the development of 12-month marketing roadmaps in partnership with GMs, including quarterly planning cycles, budget allocation, and investment tradeoff decisions
  • Present marketing strategy and performance to partner marketing leadership and internal executives, owning the growth narrative for assigned programs
  • Identify and prioritize the highest leverage opportunities across the funnel and make investment recommendations based on performance data, partner dynamics, and competitive landscape
  • Design, lead, and optimize acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)
  • Develop and own experimentation frameworks that systematically improve CAC, LTV, and partner-specific KPIs, with rigorous test design, measurement, and learning
  • Build audience segmentation, positioning, and messaging strategies to sharpen creative execution and drive conversion
  • Make channel mix and budget allocation decisions based on performance data and adapt resource allocation quickly
  • Partner with Lifecycle Managers and analytics to own full-funnel performance: application rate, approval rate, activation rate, spend behavior, insurance attach, and retention
  • Diagnose funnel breakdowns and lead cross-functional efforts to resolve them across product, engineering, analytics, and lifecycle
  • Build and maintain a clear performance story for each partner, detailing what’s working, what’s not, where the leverage is, and the plan
  • Serve as the senior marketing point of contact for assigned partners, translating objectives into actionable strategies
  • Bring a data-informed point of view into partner conversations and shape joint marketing decisions
  • Set expectations with partners on what’s realistic and where to invest next
  • Own relationships with external vendors and lead vendor performance management, negotiation, and alignment
  • Drive cross-functional alignment with product, engineering, analytics, and creative
  • Identify gaps in marketing infrastructure, tooling, or process and lead initiatives to improve speed, quality, and scalability
  • Own the measurement framework and reporting cadence for assigned partners, tracking key metrics
  • Lead performance reviews translating data into actionable recommendations
  • Continuously refine strategy and reallocate investment based on performance

Qualifications

  • 7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading launches and scaling partnerships
  • Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze
  • Experience with affiliate platforms (Impact, AWIN) and paid acquisition channels, with demonstrated ability to optimize channel mix and manage meaningful media budgets
  • Strong analytical skills with proven experience diagnosing funnel performance, designing experiments, and optimizing CAC, approval rates, activation rates, LTV, and retention at scale
  • Proven ability to build marketing plans, experimentation frameworks, and funnel optimization strategies in cross-functional settings, with leadership to drive alignment
  • Track record of building trust with senior partner stakeholders and presenting to executives
  • Exceptional communicator who can translate complex objectives into clear marketing strategies for internal and external audiences

Skills

Required:Growth marketing / partner marketingBraze / lifecycle campaign deploymentAffiliate platforms (Impact, AWIN)Analytics and experimentation

Benefits

  • Competitive compensation and equity packages
  • Leading configured work computers
  • Flexible paid time off
  • Fully covered healthcare including dependent coverage
  • Additional health coverage includes One Medical and FSA option
  • 20 weeks paid parental leave for primary caregiver and 8 weeks for all new parents
  • Access to industry-leading technology across business units
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Imprint

Built for impact, every step of the way.

Imprint Payments provides the technology powering co-branded credit card programs, with complete control over the experience, including rewards, marketing, and security.

credit cardsco-branded productsrewardsbanking platform
Company profileWebsite

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