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Lead Product Marketing Manager

Pendo· Product Marketing
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Remote$196.3k - $249kFull-timePosted 5mo ago

About the role

Lead Product Marketing Manager responsible for go-to-market strategy across high-impact product launches, cross-portfolio expansion, and new initiatives. Own narrative, positioning, launch strategy, sales readiness, and commercial traction for technical audiences in a remote role based in the United States.

Responsibilities

  • Own messaging frameworks, positioning, and category narratives across primary product initiatives; write positioning documentation and talk tracks to align product, sales, marketing, and leadership.
  • Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, product adoption, and success metrics; own GTM outcomes and business impact.
  • Partner with revenue marketing to define acquisition channel mix, run campaigns, and drive early-access signups; connect demand activity to free-to-paid conversion and early commercial signals.
  • Establish a credible presence with technical builder audiences; earn trust with developers.
  • Design self-serve onboarding and activation flows in collaboration with product and growth teams (PLG).
  • Define how new products fit within the platform narrative; shape expansion and upgrade paths for customers as they scale.
  • Translate complex technical capabilities into clear messaging, pitch decks, demo narratives, and battlecards for sales and partners.
  • Define and track metrics connecting PMM initiatives to pipeline and early revenue outcomes (activation, conversion, marketing-sourced ARR).

Qualifications

  • 7+ years of marketing experience with ownership of positioning and narrative for a product or category at the individual contributor level.
  • Proven ability to drive a launch, repositioning, or category story end to end, including writing and strategic thinking.
  • Strong content instincts for crisp narratives, positioning documents, and launch materials.
  • Active fluency with AI tools (e.g., Claude, ChatGPT) with evidence of impact on work output.
  • High bias to action with a track record of shipping, iterating, and filling gaps without perfect information.
  • Ability to translate technical depth into clear, compelling messaging without oversimplifying.
  • Strong cross-functional influence with product, sales, marketing, and leadership; ability to drive alignment without direct authority.
  • Credibility with developer/builder audiences and understanding of how technical users discover and trust new tools.

Skills

Required:Go-to-market strategyNarrative and positioningContent creationAI tooling fluencyCross-functional collaborationDeveloper/builder audience credibility

Benefits

  • Highly competitive, employer-heavy coverage in the United States including zero-premium options
  • Strong 401(k) match
  • Equity
  • Flexible time off
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Pendo

Product Experience & Analytics Platform | Pendo

AI-powered platform that improves how everyone uses software. Product analytics, in-app guides, churn prediction, and agent performance—unified by Pendo AI.

product analyticscustomer successuser onboardingin-app guidessession replayNPSfeedbackdigital adoption
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