Director of B2B Employer Marketing (Remote)
Remote$189k - $220.4kFull-timePosted 5mo ago
About the role
Director of B2B Employer Marketing to lead Activation Marketing, transitioning from content production to an intelligence-driven, scalable marketing engine focused on increasing patient starts from commercial referral channels through data-driven strategies, attribution, and automation.
Responsibilities
- Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks
- Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
- Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams
- Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts
- Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools
- Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale
Qualifications
- 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations
- Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality
- Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams
- Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent
- Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution
Skills
Required:Marketing, Growth, Product Marketing, or Business OperationsAI/ML-driven automationMarTech stack management
Benefits
- 100% remote work environment
- Attractive pay and benefits with pay transparency
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies including 2 company-wide shutdown weeks
- Paid parental leave
- Employee Assistance Program (EAP)
- Quarterly department stipend for team-building activities or in-person gatherings
- Home office stipend & $50 monthly stipend for internet or cell phone expenses
- Wellness at Rula program with $50/month wellness stipend
Last updated Oct 8, 2026. Interested? Apply on the company site.
About Rula
Connect with mental health experts who specialize in you
Affordable online therapy where you are, on your schedule. Easily find a therapist covered by your insurance.
online therapymental healthinsurance coveredtherapypsychiatry
More open roles at Rula
- Staff Forward Deployed Engineer - Applied AI (Remote)4d agoRemote · Engineering
- Director of Finance Systems (Remote)4d agoRemote · Finance
- Sr. Software Engineer - EAP/Employer (Remote)4d agoRemote · Engineering
- Staff Software Engineer - Provider (Remote)1w agoRemote · Engineering
- Psychiatric Complaints and Grievances Specialist (Remote)1w agoRemote · Psych Services