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Product Marketing Manager

Cursor· Product / Marketing
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Hybrid (Not specified)full-timePosted 5mo ago

About the role

Product Marketing Manager responsible for translating deeply technical products for developers, owning go-to-market, positioning, and developer-focused content across Cursor's AI/developer tooling stack.

Responsibilities

  • Own end-to-end go-to-market strategy for new features and major releases
  • Write launch materials (blog posts, landing pages, demos, videos)
  • Partner with product and engineering to ensure strong product-market fit before launch
  • Develop clear, differentiated positioning for Cursor and its features
  • Turn complex AI + developer workflows into simple, compelling narratives
  • Continuously refine messaging based on user feedback and market shifts
  • Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
  • Showcase real workflows and power-user behaviors
  • Collaborate with the community to highlight authentic use cases
  • Translate product capabilities into clear messaging for sales and GTM
  • Provide narratives and materials to communicate value and win users
  • Partner with sales, field, and developer relations to understand customer needs and objections
  • Continuously refine messaging based on real-world feedback and performance
  • Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
  • Work with growth to improve activation, onboarding, and retention messaging
  • Run experiments to improve conversion across the funnel
  • Talk to users to understand needs, objections, and mental models
  • Analyze competitors and evolving AI/dev tooling landscape
  • Bring insights back into product and marketing decisions

Qualifications

  • 3+ years in product marketing, product management, growth, consulting, banking or similar role (ideally in developer tools or SaaS)
  • Strong technical intuition and ability to communicate to a technical audience
  • Strong product instincts and ability to engage in product discussions
  • Exceptional communication skills and ability to simplify complex concepts
  • High ownership with end-to-end project execution
  • Comfort in fast-moving, ambiguous environment

Skills

Required:Go-to-market strategyPositioning and messagingContent creation for developersCross-functional collaborationCustomer and market insight

Benefits

  • Not specified in the description
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Cursor

The best way to code with AI

Built to make you extraordinarily productive, Cursor is the best way to build software with AI.

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