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ShortForm Creative (On-Site in Greenville, NC)

MrBeast· Social & Syndication
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Greenville, NCfull-timePosted 5mo ago

About the role

Creative production role focused on ideation, pre-production, on-set direction, and performance-driven iteration for short-form content across TikTok, Instagram Reels, and YouTube Shorts.

Responsibilities

  • Generate a constant stream of video concepts across TikTok, Instagram Reels, and YouTube Shorts — each native to its platform
  • Write clear, punchy creative briefs that give producers and editors exactly what they need to execute
  • Collaborate daily with the Head of TikTok, Instagram, and Shorts to align on creative direction, formats, and priorities
  • Develop concepts from rough idea to fully fleshed brief — structure, hook, arc, and ending
  • Work hand-in-hand with producers to build out videos from brief to shoot-ready
  • Contribute to shot lists, run-of-show documents, and logistics planning for shortform shoots
  • Flag creative risks early and propose solutions before they become production problems
  • Serve as assistant director on shortform shoots alongside the Creative Leads
  • Be the creative conscience on set — ensuring the content matches the brief and the platform
  • Adapt in real time when shoots don't go to plan, keeping the creative outcome intact
  • Scout and evaluate shoot locations alongside production, identifying the best sets and environments to elevate the content
  • Study performance data across all three platforms and translate it into sharper creative decisions
  • Identify what's working, why it's working, and how to do more of it — fast
  • Bring a data-informed point of view to every ideation session, not just gut instinct

Qualifications

  • Real on-set experience — you understand production rhythm, know your role in a shoot, and operate well under pressure
  • Experience working with creators or inside a creator-led production environment
  • Fluency across TikTok, Instagram Reels, and YouTube Shorts — you know what makes each platform different and you use that to write better concepts
  • The ability to write a great brief — tight hook, clear structure, platform-specific thinking, no fluff
  • A track record of shortform content that actually performed, and the analytical instinct to know why
  • Comfort working cross-functionally with producers, platform leads, and creative directors simultaneously
  • Data-driven but creatively instinctive — you can feel what's going to hit before the analytics confirm it
  • A communicator who can align a room, distill a note, and move things forward without friction
  • Someone who takes content personally — you want to make things people can't stop watching
  • Wired for compressed timelines where fast is the baseline and great is still the expectation

Skills

Required:Concept ideationCreative brief writingOn-set direction / assistant directing
Nice to have:Data-driven storytelling

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Sep 26, 2026. Interested? Apply on the company site.

About MrBeast

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