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Sr. Manager, Integrated Marketing Communications, e.l.f. HAIR

e.l.f. Beauty· e.l.f. Hair / New Verticals & Well People
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Hybrid (Los Angeles, CA / New York, NY)$110k - $140k + equityFull-timePosted 5mo ago

About the role

Senior role leading integrated marketing communications for the e.l.f. Hair business, owning cross-functional collaboration across Brand, Creative, PR, Influencer, Community, Paid Media, and agency partners to drive measurable ROI and growth through social, influencer, PR, partnerships, events, and experiential activities.

Responsibilities

  • Collaborate across the e.l.f.iverse as the integrated marketing flywheel lead — connecting social, influencer, PR, community, commerce and experiential into one seamless ecosystem designed to drive measurable ROI, business growth and real-time optimization.
  • Build the brand in culture by shaping voice and identity through integrated marketing across social, influencer, PR, partnerships, events, community, and earned storytelling; translate insights into timely marketing moments and identify whitespace opportunities.
  • Own social strategy across TikTok, Instagram, YouTube, and emerging platforms; oversee social content calendar; collaborate with Creative and agencies to develop platform-native content and briefs; track performance and surface insights in real time.
  • Drive influencer marketing by building and executing creator strategies across paid and organic, partnering with influencer agencies and stakeholders; identify emerging creators aligned with brand values and audience.
  • Manage creator relationships including partnerships, product seeding, campaign coordination, and performance tracking to ensure impactful execution and measurable results.
  • Lead PR and experiential moments by partnering with PR teams and external partners to maximize earned media, cultural conversation, and brand buzz; concept and execute events and activations that drive engagement and shareability.

Qualifications

  • 6–8 years of experience across integrated marketing, communications, social, and influencer marketing (beauty, fashion, or CPG experience preferred).
  • Ability to thrive in fast-moving environments with shifting priorities; comfortable both strategically and hands-on in execution.
  • Proven ability to build and grow communities through culturally relevant storytelling, creator relationships, and experiences that deepen engagement and loyalty.
  • Strong understanding of how earned media and social work with paid media to amplify campaigns and optimize impact.
  • Passion for expanding new audiences and deepening engagement with subcultures and communities that shape culture.
  • Excellent communication, copywriting, and presentation skills.
  • Collaborative, humble, hungry, highly organized, and energized by ambitious goals; scrappy, entrepreneurial mindset.

Skills

Required:Integrated marketing leadershipSocial media strategyInfluencer marketing
Nice to have:PR & experiential

Benefits

  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Gender neutral parental leave
  • Unlimited paid time off
  • Annual company-based performance bonus and equity as part of total compensation
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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