Product Marketing Lead
Hybrid (New York City)$190k - $220kFull-timePosted 5mo ago
About the role
Product Marketing Lead responsible for positioning, packaging, launches, and cross-functional alignment to make Latent's launch machinery inevitable in the market.
Responsibilities
- Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product). Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat. Define narrative, packaging, and positioning per release.
- Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve. Maintain the messaging framework and the proof points that ladder up to it.
- Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks. Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager). Run regular pitch reviews and field syncs so messaging stays alive on calls.
- Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms. Partner with Partner Experience and product on cadence, format, and timing.
- Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult. Land founder and executive thought leadership in the venues that shape the category.
- Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room.
Qualifications
- 7-10 years in B2B tech product marketing, with launches run end to end across narrative, sales enablement, PR, partner, and analyst
- Strong narrative instincts: you can hold a category-shaping story and a buyer-specific pitch in the same frame, and you treat positioning as a system, not a deck
- Sales narrative that reps actually want to use
- Comfort with analyst relations, trade press, and executive thought leadership
- Fluency using AI to produce more, faster
- Operationally excellent and extremely organized, and confident working across product, sales, growth, and partner teams
Skills
Required:Product marketing leadershipNarrative development and messaging
Nice to have:PR / analyst relations
Benefits
- Competitive compensation, including meaningful equity
- Medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy
- Paid parental leave
- Fertility and family-building stipend through Carrot
Last updated Oct 14, 2026. Interested? Apply on the company site.
About Latent
Faster Prior Authorizations, Better Outcomes
Streamline prior authorizations and accelerate patient access to advanced therapies with Latent Health’s platform for health systems and pharmacies.
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