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Marketing Lead

Thera
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New York City$80k - $150kFull-timePosted 4mo ago

About the role

Marketing Lead role at Thera, NYC (in-person) focused on top-of-funnel demand generation, paid ads, events, product launches, and brand storytelling to drive inbound leads and pipeline.

Responsibilities

  • Top of funnel demand generation
  • Paid ads across search, social, and new channels
  • In-person events, field marketing, and partnerships
  • Product launches and new product storytelling
  • Brand voice, messaging, and positioning
  • Creative experiments including stunts and viral moments
  • Marketing attribution and pipeline influence

Qualifications

  • 4 to 7+ years in marketing, ideally at fast-moving startups
  • Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
  • Strong storyteller with a sharp instinct for brand voice
  • Comfortable owning experiments end-to-end
  • Bias toward action, speed, and high standards

Skills

Required:Paid advertisingCopywritingBrand strategy / storytelling
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Thera

Financial OS for SMBs

Thera is an AI-native ecosystem of apps to run a modern business: global payroll, treasury, spend management, invoicing/payments. Thera works with hundreds of the world's leading companies like Oceans, 20four7VA, Landed, Zendrop, Oneleet, Codingal and Meru to supercharge their growth. Backed by Y Combinator, Amino Capital, Zillionize, 10x Founder, and many more.

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