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Staff Product Manager, Ads Product – Brand

Snap Inc.· Engineering
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Hybrid (Bellevue), Hybrid (Los Angeles), Hybrid (New York), Hybrid (Palo Alto), Hybrid (San Francisco)$229k - $343k + equityFull timePosted 4mo ago

About the role

Role owning the strategy, roadmap, and growth for Snap's brand advertising business within the Ads Platform, leading the evolution of brand advertising solutions and collaborating across product, engineering, sales, measurement, and marketing to drive outcomes for advertisers and engaging experiences for Snapchatters.

Responsibilities

  • Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
  • Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
  • Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
  • Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
  • Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long-term roadmap investments.
  • Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
  • Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Qualifications

  • BS/BA degree or equivalent relevant experience.
  • 8+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles.
  • Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics.
  • Experience with brand advertising formats across social, video, creator, or AR platforms.
  • Experience working on advertising products, media platforms, or measurement solutions.
  • Proven track record of driving product strategy and execution in a cross-functional environment.
  • Experience working directly with advertisers, agencies, or strategic partners.

Skills

Required:Digital advertisingBrand lift measurementProduct strategyCross-functional leadershipExperimentation & data-driven decision making

Benefits

  • paid parental leave
  • comprehensive medical coverage
  • emotional and mental health support programs
  • compensation packages that let you share in Snap’s long-term success
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

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