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Product Marketing

Roboflow· Marketing
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Hybrid (Remote)Full-timePosted 4mo ago

About the role

Role focused on end-to-end positioning, product launches, buyer-facing content, and vertical strategy for Roboflow's Vision AI platform in a B2B context.

Responsibilities

  • Own positioning end-to-end: Define how we talk about products and features. You will sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.
  • Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field.
  • Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories.
  • Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week. Build the materials they will actually use in a live deal.
  • Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion. Operationalize the reference machine.
  • Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare. Help decide where to lean in, then build the vertical-specific messaging, content, and field motion to win there.

Qualifications

  • You've owned positioning end-to-end. Not just executed someone else's narrative. Written the messaging house, gotten leadership aligned, and rolled it out across the company.
  • You've led product launches that moved the needle. You can name specific launches, inputs, and results.
  • B2B experience. You've marketed to B2B buyers with $150K+ ACVs and complex sales cycles.
  • Technical fluency. Comfortable in a technical conversation (computer vision, ML infrastructure, or developer tools background is a plus).
  • Excellent writer. Ability to create decks, landing pages, emails, and sales call scripts.

Skills

Required:PositioningProduct launchesContent creation (decks, pages, scripts)Sales enablement
Nice to have:Technical fluency (cv/ML)

Benefits

  • $3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.
  • $350/mo productivity stipend for home/remote work setup.
  • Cover up to 100% of health insurance costs for you and your partner or family.
  • Equity in the company.
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Roboflow

🖼️ Give your software the sense of sight.

Roboflow enables developers to make the world programmable. Use our tools to build better datasets (collect image, video / annotate), models (foundation and fine tuned small models), and deployments (self hosted, edge, APIs, SDKs) for computer vision. Over 250k developers, including those from over half the Fortune 100, build with our open source and hosted tools. Build with us: https://app.roboflow.com Hack with us: https://roboflow.slab.com/public/posts/roboflow-hackathons-external-u478m1iz Work with us: roboflow.com/careers

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