Commercial Sales Leader
About the role
Commercial Sales Leader to lead and scale Roboflow's SMB and Mid-Market sales organization. Hands-on leadership role focusing on coaching, pipeline generation, and building repeatable sales motions in a fast-moving, early-stage environment.
Responsibilities
- Lead and develop our Commercial Sales team. Manage a team of SMB and Mid-Market Account Executives, setting a high bar for performance while investing deeply in coaching and development.
- Scale the organization. Help determine the structure, hiring plan, territories, segmentation, and processes needed as the Commercial team grows.
- Own the number. Be accountable for Commercial Sales performance, including pipeline, bookings, conversion, productivity, and forecast accuracy.
- Coach the full sales cycle. Work alongside your team on qualification, discovery, demos, deal strategy, negotiation, and closing.
- Build a repeatable sales motion. Identify what's working, what's not, and turn those learnings into processes and playbooks that help the team sell more effectively.
- Raise the bar on pipeline generation. Build a team that doesn't wait for opportunities to arrive. Partner with SDR and Marketing leadership while creating strong outbound habits within the AE organization.
- Create a strong operating cadence. Run effective 1:1s, pipeline reviews, forecast calls, deal reviews, and team meetings that drive accountability without unnecessary process.
- Use data to improve performance. Understand where we're winning and losing across the funnel and translate those insights into changes in coaching, process, segmentation, or strategy.
- Hire exceptional people. Partner with Recruiting to identify, assess, and close high-performing sellers as we continue to grow the team.
- Develop future leaders. Build an organization where strong performers can grow into larger roles as Roboflow scales.
- Bring the voice of the market back to Roboflow. Surface patterns from prospects and customers that can influence our product, positioning, and go-to-market strategy.
Qualifications
- Experience leading high-performing SMB, Mid-Market, Commercial, or Inside Sales teams in B2B software.
- A track record of consistently hitting or exceeding team revenue targets.
- Experience managing and developing Account Executives—not just managing the number.
- Strong sales fundamentals and the ability to coach sellers through discovery, qualification, deal strategy, negotiation, and closing.
- Experience building or improving a sales motion rather than simply inheriting a mature playbook.
- A strong understanding of pipeline generation and how to create accountability around outbound prospecting.
- The ability to use funnel metrics and sales data to diagnose problems and make decisions.
- Experience hiring and developing high-performing sellers.
- High standards paired with a coaching-oriented leadership style.
- Comfort operating with ambiguity, experimenting, and changing course when something isn't working.
- Strong cross-functional instincts and the ability to work effectively with Marketing, SDR, RevOps, Customer Success, and technical teams.
- Intellectual curiosity and an interest in learning technical products deeply enough to help your team sell them effectively.
Skills

About Roboflow
🖼️ Give your software the sense of sight.
Roboflow enables developers to make the world programmable. Use our tools to build better datasets (collect image, video / annotate), models (foundation and fine tuned small models), and deployments (self hosted, edge, APIs, SDKs) for computer vision. Over 250k developers, including those from over half the Fortune 100, build with our open source and hosted tools. Build with us: https://app.roboflow.com Hack with us: https://roboflow.slab.com/public/posts/roboflow-hackathons-external-u478m1iz Work with us: roboflow.com/careers
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