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Product Marketing

Roboflow· Marketing
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Hybrid (Remote (US))Full-timePosted 4mo ago

About the role

Role focused on end-to-end product positioning, launches, buyer-facing content, and sales enablement for Roboflow's Vision AI platform in a B2B context.

Responsibilities

  • Own positioning end-to-end: Define how we talk about products and features. sharpen the messaging, build the proof, and ensure external surfaces tell a coherent story.
  • Lead product launches: Architect launches, define moments that matter, build narrative arc, line up references, brief analysts, and enable the field.
  • Build the buyer surfaces: Buyer landing pages, ROI frameworks, vertical narratives, customer outcomes, reference stories for buyers and developers.
  • Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning; collaborate with AEs weekly.
  • Productize customer proof: Turn customer wins into case studies, videos, webinars, talks, and peer referral motion.
  • Drive vertical strategy: Focus on industrial, logistics, aerospace/defense, automotive, energy, healthcare; build vertical-specific messaging and field motion.

Qualifications

  • B2B experiencemarketing to buyers with $150K+ ACVs and complex sales cycles.
  • Technical fluency; comfortable in technical conversations (computer vision, ML infrastructure, or developer tools is a plus).
  • Excellent writer able to produce decks, landing pages, emails, and sales scripts.
  • Sales partnership instinct; ability to embed with sales, attend deal reviews, and translate win insights into marketing.
  • High output, low ego; fast execution across multiple surfaces and stakeholder groups.

Skills

Required:PositioningProduct launchesBuyer-facing contentSales enablement content

Benefits

  • $3500/yr Travel Stipend to travel and work with Roboflowers.
  • $350/mo productivity stipend for home internet or co-working spaces.
  • Cover up to 100% of health insurance costs for you and your partner or family.
  • Equity in the company.
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Roboflow

🖼️ Give your software the sense of sight.

Roboflow enables developers to make the world programmable. Use our tools to build better datasets (collect image, video / annotate), models (foundation and fine tuned small models), and deployments (self hosted, edge, APIs, SDKs) for computer vision. Over 250k developers, including those from over half the Fortune 100, build with our open source and hosted tools. Build with us: https://app.roboflow.com Hack with us: https://roboflow.slab.com/public/posts/roboflow-hackathons-external-u478m1iz Work with us: roboflow.com/careers

artificial-intelligencedeveloper-toolsmachine-learningcomputer-visionapi
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