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Director, Brand Marketing, Body Category, Naturium

e.l.f. Beauty· Marketing (Naturium & rhode) – Brand
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Hybrid (Los Angeles, CA or New York, NY)$155k - $180k + bonusFull-timePosted 4mo ago

About the role

Director level role to define and drive the global brand strategy and go-to-market vision for Naturium body category, owning global brand identity, messaging, and campaigns across markets and channels. Hybrid in Los Angeles or New York.

Responsibilities

  • Define and own the global brand strategy for the Naturium body category establishing the brand world, narrative architecture, and long-range vision
  • Develop brand positioning, messaging frameworks, and creative territories that are distinctly ownable for body
  • Identify whitespace opportunities in the body category and consumer landscape that the brand can meaningfully own
  • Serve as the global brand authority for body the final word on how the brand shows up across every market, channel, and partner
  • Architect the world of Naturium body: the aesthetic, the voice, the values, and the emotional territory the brand inhabits
  • Develop and steward brand guidelines and creative standards that give the body category a coherent, magnetic identity across global touchpoints
  • Shape the cultural brand calendar identifying tentpole moments, cultural conversations, and brand-right opportunities that bring the body world to life
  • Forge brand partnerships, collaborator relationships, and cultural alliances that expand the body brand's universe and deepen consumer connection
  • Champion a brand-first approach to every consumer touchpoint, ensuring the body category has a distinct, consistent presence that is unmistakably Naturium
  • Lead the strategic development of 360° brand campaigns for the body category setting the creative vision, brand narrative, and cultural ambition from brief through execution
  • Partner with Creative, Social, PR, and Media teams to deliver campaigns that are culturally resonant, globally scalable, and unmistakably on-brand
  • Define the strategic role of each campaign moment within the larger brand narrative arc for the year
  • Own the go-to-market vision for the Naturium body category defining annual and seasonal brand strategies that translate global positioning into commercially powerful US market activation
  • Shape the strategic narrative for how the body brand enters, shows up, and wins in the US retail environment across mass, specialty, and DTC
  • Set the strategic direction for key retail brand moments with partners ensuring the body brand shows up with power and coherence at every touchpoint
  • Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship
  • Define brand health metrics and success criteria that measure the strength of the body brand world, not just campaign outputs
  • Leverage consumer, cultural, and competitive intelligence to continuously sharpen brand strategy and GTM vision
  • Build clear, compelling brand narratives for leadership that connect brand equity building to long-range business growth
  • Apply a rigorous, insight-led lens to ensure the body brand strategy remains culturally relevant and commercially sharp
  • Act as the strategic center of gravity for the body category aligning Global Brand, Creative, Sales, Retail, Integrated Communications, and Consumer Insights teams around a unified brand vision
  • Champion the consumer and culture at every cross-functional table, ensuring brand decisions are rooted in deep market and human understanding
  • Mentor junior brand talent and cultivate a team culture defined by strategic rigor, creative ambition, and brand obsession

Qualifications

  • 8+ years of brand strategy, brand management, or integrated brand marketing experience within beauty, personal care, or high-growth consumer brands
  • Proven track record building brand worlds not just executing campaigns with deep experience in brand positioning, architecture, and creative strategy
  • Demonstrated success developing and owning go-to-market brand vision for the US market, including experience with mass, specialty, and DTC retail environments
  • Experience with key US retail partners (Target, Sephora, Ulta, and/or DTC) required
  • Strong understanding of the body care category, consumer behavior, and cultural trends
  • A genuine cultural antenna. You know what's happening in beauty, wellness, and broader culture, and you know how to make a brand part of the conversation
  • Demonstrated ability to influence senior cross-functional and global stakeholders through strategic clarity and compelling brand storytelling
  • Experience working with internal creative teams and external agency partners to deliver high-impact brand work
  • Hands-on experience using or evaluating generative AI tools in a brand or creative strategy context
  • Strong financial acumen with experience managing brand investment and performance metrics
  • Exceptional communicator written, verbal, and visual with the ability to build and sell a brand vision to any audience
  • Highly strategic with strong executional instinct; you can write the brand manifesto and make sure it gets built
  • Ability to travel as business needs require

Skills

Required:Brand strategyGo-to-market strategyCampaign leadershipCross-functional leadership

Benefits

  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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