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Product Marketing Lead - Growth & Revenue

Mercury· Marketing
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Hybrid (San Francisco, CA; New York, NY; Portland, OR; Remote (Canada/US))$207.8k - $259.8kFull-timePosted 4mo ago

About the role

Go-to-market leader responsible for aligning product-led, sales-led, and partner-led motions with a data-driven strategy, consistent positioning, and cross-functional execution across Mercury’s three primary growth channels (product-led, sales-led, partner-led).

Responsibilities

  • Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, and cross-functional execution.
  • Manage and grow a team of product marketers and partner marketers supporting these motions today.
  • Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
  • Partner closely with the growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
  • Partner with sales leadership on messaging and enablement, from battlecards and objection-handling frameworks to segment-specific playbooks
  • Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks
  • Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
  • Define and track the PMM metrics that matter for growth — from activation to adoption to advocacy — and use them to continuously improve GTM strategy

Qualifications

  • 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination
  • Demonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interact
  • Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners
  • Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy
  • Experience working with sales leadership on messaging and proof points to improve their team’s ability to source pipeline and close deals
  • Ability to lead cross-functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan

Skills

Required:GTM strategyCross-functional leadershipMessaging & positioningData-driven decision making

Benefits

  • Total rewards package includes base salary, equity (stock options/RSUs), and benefits.
  • Competitive salary and equity ranges updated regularly with compensation data for SaaS and fintech industries.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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