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Head of Demand Generation

Warp· Growth
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New York$200k - $350kFull-timePosted 4mo ago

About the role

Head of Demand Generation responsible for owning Warp's top-of-funnel, building and leading demand programs across paid, SEO, content, email, lifecycle, and web conversion to generate qualified pipeline and support revenue growth.

Responsibilities

  • Own marketing-sourced pipeline as a number, driving 3–4x coverage on the bookings target.
  • Own inbound demand gen strategy and execution across all channels
  • Build and run integrated campaigns across content, email, paid, SEO, and organic that generate qualified pipeline.
  • Own the website and conversion funnel, from messaging and landing pages to CRO and experimentation.
  • Manage paid advertising across Google, LinkedIn, and other channels
  • Write content and campaign messaging that speaks directly to People, Ops, and Finance leaders.
  • Partner closely with the sales team to align campaigns with pipeline goals, attribution, routing and conversion
  • Build reporting to understand performance, optimize spend, and make smart investment decisions.
  • Build and lead the demand gen function as Warp scales.

Qualifications

  • 6+ years in demand gen or growth marketing at a B2B sales-led SaaS company
  • Proven track record building inbound programs that generate measurable pipeline
  • Strong writer who can create compelling content and campaign messaging for a business audience.
  • Hands-on experience across paid, SEO, email, and lifecycle marketing.
  • Data-driven and analytical - you think in funnels and can tie spend to pipeline to revenue.
  • Player-coach who can run channels yourself today and build a team as we grow.
  • Strong partnership with Sales and a revenue-first mindset.

Skills

Required:Marketing strategy and demand generationContent creation and messagingPaid advertisingSEO and organic acquisitionAnalytics and reportingSales partnership

Benefits

  • 100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.
  • 401(k) Matching: Start investing in your future from day one.
  • Flexible PTO: Uncapped flexible PTO.
  • Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.
  • Catered Lunch Daily: Great food, every day, on us.
  • Quarterly Offsites: Beautiful locations to connect as a team.
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Warp

AI-native HR and Payroll for Startups.

Warp is the only AI-native HR & Payroll platform that runs itself. Instead of clicking through clunky dashboards or .gov websites for taxes, Warp’s AI agents open every state tax account, file every payroll form, and resolve every notice - automatically. 500+ fast-growing startups (Bland AI, Julius AI, Reducto, Cluely, Greptile and more) trust Warp to stay compliant while they build their companies. We’ve raised $25M from Sound Ventures (Ashton Kutcher), A-Star, Abstract, Drew Houston & Arash Ferdowsi (Dropbox), Balaji Srinivasan, Amjad Masad (Replit), Kyle Vogt (Cruise), SV Angel & Homebrew Capital.

b2bhr-techpayrolloperations
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