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Senior Content Marketing Manager

Instrumentl· Marketing
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Hybrid (US)$125k - $155kFull-timePosted 4mo ago

About the role

Instrumentl is hiring a Senior Content Marketing Manager to own the content ecosystem as the company evolves from grant discovery to a full-lifecycle grant operating system. You’ll steward the editorial vision and brand voice across channels, drive full-funnel growth, and influence how nonprofits discover and trust Instrumentl.

Responsibilities

  • Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter
  • Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising
  • Stay current on how generative search is reshaping content distribution and bring a POV on what to test
  • Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events
  • Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels
  • Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most
  • Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences
  • Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice
  • Manage a roster of freelancers and agencies to execute at scale

Qualifications

  • 6+ years of experience in content marketing or content strategy
  • Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research)
  • SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics
  • Strong writer with editorial judgment: ability to spot AI slop, filler, or awkward sentences
  • Ability to rapidly develop subject matter expertise in a complex domain through research and SME interviews

Skills

Required:Content strategySEOEditorial writingResearch & SME interviews

Benefits

  • 100% covered health, dental, and vision insurance for employees (50% for dependents)
  • Generous PTO, including parental leave
  • 401(k)
  • Company laptop and home-office stipend
  • Bi-annual company retreats
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Instrumentl

Instrumentl automates grant discovery and management for nonprofits.

Instrumentl is a SaaS platform that helps social enterprises discover, track and win grant funding. We force multiply the nonprofit sector's ability to deliver impact. >100% YoY growth, cash flow positive. Feel good about the work you do, join us: www.instrumentl.com/careers

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