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Marketing Ops Manager

Instrumentl· Marketing
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Remote$130k - $150kFull-timePosted 1mo ago

About the role

Marketing Ops Manager responsible for the technical infrastructure powering Instrumentl's marketing engine, including CRM data architecture, data pipelines, AI tooling, automation, reporting, and integrations to support a scalable GTM motion.

Responsibilities

  • Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
  • Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
  • Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
  • Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
  • Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
  • Evaluate, implement, and optimize AI tools that enhance marketing productivity
  • Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
  • Partner with PMMs and the Events team on adoption of new tools
  • Stay current on emerging AI/automation capabilities and bring a POV on what to test next
  • Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion
  • Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
  • Partner with Growth Product and MM to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
  • Own integrations between marketing tools (HubSpot, event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
  • Evaluate new tools and make build-vs-buy recommendations
  • Ensure our marketing tech stack is lean, well-integrated, and delivering ROI

Qualifications

  • 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company
  • Hands-on experience with marketing automation and CRM administration (HubSpot preferred)
  • Data architecture experience: designed or significantly improved a marketing data model and connected multiple systems
  • Analytical mindset: able to base decisions on data and measure campaign/experiment effectiveness
  • Comfortable partnering with product and engineering teams

Skills

Required:Marketing operationsHubSpot / CRM administrationData modeling / data architectureSQL

Benefits

  • 100% covered health, dental, and vision insurance for employees (50% for dependents)
  • Generous PTO, including parental leave
  • 401(k)
  • Company laptop and home-office stipend
  • Bi-annual company retreats
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Instrumentl

Instrumentl automates grant discovery and management for nonprofits.

Instrumentl is a SaaS platform that helps social enterprises discover, track and win grant funding. We force multiply the nonprofit sector's ability to deliver impact. >100% YoY growth, cash flow positive. Feel good about the work you do, join us: www.instrumentl.com/careers

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