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Growth Marketing Lead, Lifecycle

Garage· Marketing
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Hybrid (New York City, NY), New York City, NY$120k - $175kFull-timePosted 4mo ago

About the role

Growth Marketing Lead responsible for building and scaling lifecycle programs across owned channels (email, SMS, push) to drive acquisition, activation, retention, and advocacy on Garage’s marketplace platform.

Responsibilities

  • Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push. Your goal is to drive customer success and revenue growth through our most direct channels.
  • Turn users into customers. Help new users find success on the platform, quickly. Turn prospective buyers and sellers into transacting customers by understanding their needs and creating touch points that move them forward.
  • Turn customers into advocates. Build referral, affiliate, and advocacy programs that turn successful customers into repeat users and growth drivers.
  • Retain and re-engage. Drive repeat transactions and customer engagement post-sale. Map user journeys and identify opportunities and triggers to re-engage.
  • Balance supply and demand. Use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace.

Qualifications

  • Bachelor’s degree from an accredited university
  • 4+ years of experience owning lifecycle marketing in a high-growth company
  • Have built and scaled lifecycle programs hands-on
  • Are T-shaped: deep in lifecycle and versatile across growth and marketing — comfortable wearing multiple hats to drive results.
  • Fluent with Customer.io or similar platforms and comfortable in the data behind it
  • Can co-design systems with engineering and spec out the right events/triggers to feed the system
  • Comfortable testing and iterating quickly with analytical rigor
  • Thrive with high autonomy in an early, ambiguous environment

Skills

Required:Lifecycle marketingCustomer data analysisCustomer.io or similar platformCross-functional collaboration with engineering and productA/B testing and rapid iteration

Benefits

  • Competitive salary and stock options
  • Health, dental and vision insurance (100% covered)
  • Unlimited paid time off every year (in addition to company observed holidays)
  • Daily lunch and dinner
  • $100 monthly wellness stipend
  • 401(k) with employer match
  • Pre-tax commuter benefits
  • Bi-annual team offsite
  • Relocation assistance
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Garage

Marketplace for emergency vehicles, equipment, and more.

Garage is a marketplace for used equipment and vehicles, starting with government surplus. By automating every part of the transaction—including payments, freight, paperwork, warranty, and financing—we reduce what used to take months down to minutes. We're building the modern platform for equipment that powers America’s essential industries.

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