← All roles

Associate Director, Social & Live Commerce

e.l.f. Beauty· e.l.f. Brands – Connected Commerce / Global Social Commerce
Apply on company site
Hybrid (Los Angeles, CA)$130k - $160k + bonusfull-timePosted 4mo ago

About the role

Role to shape the future of how consumers discover, engage, and shop across social platforms globally, with a primary focus on TikTok Shop and LIVE selling across the U.S. and international markets. Lead strategy, execution, and operational excellence behind LIVE commerce programs blending entertainment, community, creators, and conversion.

Responsibilities

  • > Lead e.l.f.'s Global LIVE Commerce Strategy across TikTok Shop and emerging social platforms; end-to-end planning, execution, operations, and performance.
  • - Build and scale recurring weekly LIVE programming and MegaLIVE events across e.l.f. Cosmetics, e.l.f. SKIN, and future brands.
  • - Develop scalable frameworks, operating models, and replication strategies for global social commerce expansion.
  • - Drive international Market launches and growth for TikTok Shop and LIVE programs.
  • - Lead social commerce activation plans for launches, hero products, campaigns, and cultural moments.
  • - Develop merchandising, pricing, promotions, traffic, and content strategies to maximize awareness and conversion.
  • - Align cross-functional teams (Brand, Creative, IMC, Influencer, Commerce, agencies).
  • - Champion One Team, One Dream culture through collaborative planning.
  • - Partner with affiliates, agencies, TikTok Shop Partners, and influencers to deliver LIVE experiences.
  • - Build creator activation frameworks linking campaigns to outcomes.
  • - Develop innovative storytelling formats blending entertainment, education, and commerce.
  • - Own LIVE KPIs (GMV, conversion rate, view duration, CTR, follower growth, engagement, traffic efficiency, CAC).
  • - Create testing roadmaps for content, hosts, promotions, incentives, and traffic.
  • - Analyze data to extract insights, improve efficiency, and establish best practices.
  • - Propose performance-based traffic and incentive packages to maximize ROI.
  • - Extend LIVE content beyond TikTok through simulcasting on owned/earned channels (Instagram, Twitch, etc.).
  • - Collaborate with CRM, Beauty Squad, and Connected Commerce to create connected journeys.
  • - Stay ahead of trends, pilot new formats/tech, and influence roadmap for scalable opportunities across markets and brands.

Qualifications

  • > 7+ years in social commerce, LIVE commerce, digital commerce, marketplace management, influencer marketing, or related fields.
  • - Deep expertise in TikTok Shop, LIVE selling, creator ecosystems, and social commerce platforms.
  • - Proven track record scaling revenue-driving programs and managing GMV targets.
  • - Strong understanding of merchandising, promotions, pricing strategies, and conversion optimization.
  • - Experience leading cross-functional initiatives across marketing, creative, operations, commerce, and agency partners.
  • - Strong analytical skills to translate data into actionable decisions.
  • - Exceptional communication and stakeholder management.
  • - Experience managing agencies, creators, and external partners.
  • - Global mindset with international market experience preferred.
  • - Passion for beauty, culture, innovation, and future of commerce.

Skills

Required:Cross-functional leadershipData analysis & KPIs

Benefits

  • Competitive pay and benefits
  • Bonus eligibility (up to 200% of target)
  • Equity
  • Flexible time off
  • Half-day Fridays year-round
  • Hybrid work environment (3 in-office, 2 at home)
  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Gender-neutral parental leave
  • Unlimited paid time off
Last updated Oct 21, 2026. Interested? Apply on the company site.
e.l.f. Beauty logo

About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

beautymakeupskincare
Company profileWebsite

More open roles at e.l.f. Beauty